UK's lunch! show wins AEO Best Marketing Campaign of the Year Award

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UK's leading food-to-go event lunch! has been awarded Best Marketing Campaign of the Year by the Association of Event Organisers (AEO). The exhibition industry’s equivalent to the Oscars, lunch! has previously won the AEO's Best Trade Show Exhibition (under 2,000msq) category in both 2010 and 2011.

lunch! show 2012

lunch! show 2012

lunch! – organised by Diversified Business Communications UK – has won its third consecutive big industry award after its marketing campaign was named the best of the year at the Association of Event Organisers’ prestigious 2012 Excellence Awards ceremony at the Artillery Gardens at the HAC, London, on Friday 6 July 2012.

One of the few AEO awards to be open to both trade and consumer organisers, the hotly-contested Best Marketing Campaign of the Year category received a record 25 entry submissions this year, with lunch! just one of seven events to make the final shortlist. No stranger to victory having previously won the AEO’s Best Trade Show Exhibition (under 2,000msq) Award in both 2010 and 2011, lunch!’s impressive marketing campaign – led by marketing manager Grace Allwright and head of design Roger Denyer – scooped the award ahead of the London Art Fair, Ideal Home Show at Christmas, Labelexpo Europe, Cisco Live Europe, The Energy Event, and The Caravan & Motorhome Show; many of which count their visitor numbers in the tens of thousands.

The UK’s leading trade event for the out of home food and drink industry, lunch! – which sold out of all exhibition space in May – celebrates its 5th anniversary edition this 20-21 September at The Business Design Centre, London. The 2011 event, which won great acclaim from the food service industry for its record-breaking 41% increase in total attendance (to 4,310) and 42% rise in exhibitor numbers, also clearly impressed the AEO judges:

“[Diversified UK] have obviously listened very carefully to their key audience and delivered on what they have requested, producing a very strong event.”

“We are so thrilled to have won Best Marketing Campaign of the Year for lunch!,” comments a delighted Grace Allwright, the show’s marketing manager. “It is such an honour for the whole Diversified team particularly when you consider the competition within this category! One of lunch!’s real strengths has always been its niche, boutique appeal, so for it to win against such established – and much bigger – events really is an enormous achievement and a real recognition of the impact that lunch!’s made within the industry in just a few years. Our thanks must go to our show partners, exhibitors and visitors for their ongoing, fantastic support and helping to make lunch! the wonderful success it is.”

lunch!, will take place at the new venue of Business Design Centre, Islington, London, on 20-21 September 2012. For further information and to register for a free trade pass, please visit ( and use priority code LUN12PR where prompted.

Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134                 e: ejones(at)divcom(dot)   

lunch! exhibitor enquiries to:
Chris Brazier, Event Manager
t: +44 (0)1273 645123                 e: cbrazier(at)divcom(dot)


  •     Attached photograph (AEO2012) shows (from left to right): Emma-Louise Jones (PR Manager, Diversified UK), Carsten Holm (Managing Director, Diversified UK), representative from award sponsor (Quartz Business Media), Grace Allwright (lunch! Marketing Manager, Diversified UK), Chris Brazier (lunch! Event Manager, Diversified UK), and AEO Excellence Award host comedian Stephen Mangan.
  •     lunch! is the UK’s only dedicated trade show for the UK’s out of home food and drink market. lunch! 2012 will feature 228 exhibitors showcasing a distinctive array of products, services and technologies to thousands of speciality buyers from all the major food-to-go chains, supermarkets, contract caterers, wholesalers, distributors, and quality independents.


  •     Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton. In addition to lunch!, Diversified UK’s portfolio includes Natural & Organic Products Europe, Natural Products Scandinavia, camexpo, office*, the Service Desk & IT Support Show, Natural Products magazine and the Natural Beauty Yearbook.
  •     Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.

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Emma-Louise Jones
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