Four Star India Networks Launching With Time Warner Cable In New York/New Jersey Service Area

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Four Channel Package Price of $19.99 Provides Best Value For South Asian Customers

Star TV, Cable, Hindi Language

Time Warner Cable subscribers will have access to all of STAR TV’s top Hindi channels including STAR India PLUS, officially India and U.K.’s #1 General Entertainment Channel.

Being available on Time Warner Cable will enable us to reach a broader audience and move closer to our objective: to ensure that the STAR Network of channels is available to every South Asian in the world

This summer brings exciting news for Time Warner Cable subscribers. All four of STAR TV’s popular channels - STAR India PLUS, Life OK, STAR India GOLD, and ABP News –is scheduled to launch in New York and New Jersey to Time Warner Cable customers via subscription on July 10. A package including all 4 STAR channels will be available for $19.99 per month in addition to a Time Warner Cable subscription.

Time Warner Cable subscribers will have access to all of STAR TV’s top Hindi channels including STAR India PLUS, officially India and U.K.’s #1 General Entertainment Channel*, which is completely subtitled in English for intergenerational viewing. Subscribers to the STAR TV package will enjoy entertaining soaps, dramas, reality and talk shows, including the immensely popular Satyamev Jayate, Diya Aur Baati, Iss Pyaar Ko Kya Naam Doon and Devon Ke Dev Mahadev. Complete programming information is available at http://www.us.startv.com.

The STAR TV networks will be available on the following channel numbers throughout the New York/New Jersey service area for Time Warner Cable, including New York City, Mount Vernon & Staten Island, NY, and Bergen County, NJ:

STAR India PLUS    (General entertainment)     Channel 565
Life OK        (General entertainment)    Channel 566
STAR India GOLD    (Bollywood)            Channel 567
APB News         (News)            Channel 568

“Being available on Time Warner Cable will enable us to reach a broader audience and move closer to our objective: to ensure that the STAR Network of channels is available to every South Asian in the world,” said Rajan Singh, EVP of International Business for STAR TV. “This will complement and enhance the array of Hindi-language channels being offered on Time Warner Cable.”

For more information on the STAR channels after the scheduled July 10th launch, customers can visit http://www.twc.com/nynj/international or call Time Warner Cable at 1-877-609-7832.

About STAR
STAR India, the leading Media and Entertainment conglomerate, has the highest reach amongst the country’s broadcasters, beaming to over 400 million people, every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages, including STAR Plus, Life OK, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, Vijay TV, Suvarna, ABP News, ESPN and STAR Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky, Content Aggregator MediaPro, News Channel operator MCCS, Film Production and Distribution Business Fox STAR Studios India and STAR CJ Home Shopping.
News Corp Star US LLC is one of the largest distribution networks and a leading
choice for South Asian channels available in Hindi in the U.S. The channel portfolio in the U.S. includes Star India Plus, Star India Gold, Life OK and ABP News available through both satellite and cable platforms.

News Corp Star US LLC is a wholly owned subsidiary of News Corporation. Visit http://www.us.startv.com for more information.

About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at http://www.timewarnercable.com, http://www.twcbc.com, http://www.navisite.com, and http://www.twcmedia.com.

Contact:

Time Warner Cable
Eric Mangan
212.379.5979
Eric(dot)mangan(at)twcable(dot)com

Cassie Balint
MCWM Group (for STAR TV)
917-853-1022

*source: TAM/BARB

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