TNS to Discuss Capitalizing on Generational Differences on July 17 Webinar

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For the first time in American history there are four different generations working together in the workplace. But each generation has been raised with distinct values, beliefs and ideas. TNS Employee Insights, a global leader in survey research, consulting and technology, will host a complimentary webinar with HRCI credit titled, “Workplace Generations: Managing People vs. Generations” on Tuesday, July 17 at 1:00 p.m. CDT to discuss what the future holds in terms of demographics at work and how to manage the presence of multiple generations in the workforce.

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We must constantly be asking ourselves why individuals hold certain views and how those views link to emerging attitudes, behaviors and expectations in their day-to-day lives.

It seems apparent that at present organizations are being forced to shift their focus from the vulnerability of baby boomers retiring to the development of succession plans. TNS Employee Insights, a global leader in survey research, consulting and technology offering creative solutions for increasing retention of top talent, engagement, brand experience and growth, will host a webinar on the presence of multiple generations in the workforce titled, “Workplace Generations: Managing People vs. Generations” on Tuesday, July 17 at 1:00 p.m. CDT. The presenters are expert TNS consultants, and will discuss how to capitalize on generational information to build high performance work teams.

For the first time in American history there are four different generations working together in the workplace. But each generation has been raised with distinct values, beliefs and ideas, expectations, habits and sources of motivation. Such differences can affect many aspects of work from how things will get done to communicating with co-workers. In addition to innate differences, there are many external factors at play, including the economic downturn and financial crisis that have impacted employees and their perspective toward work.

Research shows that Millennials, defined as those individuals born between 1980 and 2000, currently comprise 25 percent of the workforce in the United States; and by the year 2020 they will account for 50 percent of the global workforce. So it is crucial now more than ever, to gain an understanding of individuals’ personal and lifestyle characteristics, which correspond to generational differences.

But, before management looks to internal talent to fill key leadership and other pivotal roles as baby boomers retire and leave the workforce, they must first understand the personal requirements of their employees.

“It is crucial to first focus on the underlying wants and needs of the new generations of workers, which will lay the foundation for how each of the four generations view work, engagement factors and the organizational structure as a whole,” says Christy Kessler, director of TNS Employee Insights. “We must constantly be asking ourselves why individuals hold certain views and how those views link to emerging attitudes, behaviors and expectations in their day-to-day work lives. By figuring out the cultural, occupational, or social distinctions that may have implications in the workplace, we are more equipped to tap into the potential energy of our employees.”

This webinar will provide one hour of HRCI credit and is aimed at educating participants on the defining characteristics of Generation X, Y, and Millennials, and what the work/life balance entails for each sector. Together, the TNS consultants and webinar participants will sort through the research and discussion that has developed around generalizations regarding the future demographics at work. Additionally, the presenters will offer tips on developing a management style that fits each workplace generation.

To register for this complimentary webinar or to view the schedule of webinars for 2012, please visit: http://www.TNSwebinars.com. For additional information regarding webinars, roundtables or obtaining statistics from the TNS Normative Database, please contact Scott Spayd, marketing and project consultant for TNS Employee Insights, or call (847) 726-4040 ext. 262.

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