Citizens Group launches Tampa Bay Shines Campaign

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In an effort to educate Tampa Bay area residents about the positives of living and working in this beautiful region of the Sunshine State, a group of area citizens and organizations has come together to launch a community pride campaign called Tampa Bay Shines. The website is live and kicking!

Continuing the campaign to shine a spotlight on the region’s strengths and attributes, a group of Tampa Bay business leaders today launched the website The site was designed as a forum where residents and visitors can learn more about what makes Tampa Bay great as well as share their own reasons why Tampa Bay Shines.
The site is part of the Together Tampa Bay Shines community pride campaign, a celebration of those community assets that shape our region’s diverse business environment and our enviable quality of life. Quick facts, accolades and reminders of the things that make Tampa Bay “shine.”
“There is so much to celebrate about Tampa Bay,” explained Rhea Law, President of Fowler White Boggs P.A. and originator and chair of the Tampa Bay Shines campaign effort. “The Tampa Bay Shines campaign is intended to balance the scales and show a more accurate picture of the strengths and points of pride for the Tampa Bay region. We hope site visitors will not only learn new things about this great region but share these points-of-pride with others.”
The new site features a “Tampa Bay Shines” video highlighting many strengths and points-of-pride for the Tampa Bay region. The video was produced pro-bono by ChappellRoberts, a full-service branding, advertising, marketing, public relations and digital agency based in Tampa.
“We’re thrilled to be part of this effort to show why we love Tampa Bay,” said Colleen Chappell, President of ChappellRoberts. “Even for those of us who have lived in Tampa Bay for a long time, there are many ‘hidden gems’ and reasons to fall in love with this area all over again.”
The website and video were launched in advance of the 2012 Republican National Convention in Tampa as a means to share information about the Tampa Bay region in an easily digestible form during a time when the region will host up to 50,000 visitors and 15,000 media.
"Tampa Bay boasts a diverse collection of individuals and communities, businesses and opportunities, special places, rich history and fresh ideas,” said Stuart Rogel, President & CEO of the Tampa Bay Partnership. “The Tampa Bay Shines campaign is a fun way to show there’s a lot going on in Tampa Bay and the campaign will continue on long after the convention is over.”
“We are particularly excited that the site will allow others to share their own reasons why they think Tampa Bay shines,” Rogel added. “We will be featuring many of these ideas through this site and continuing to broaden the scope of this campaign to engage the entire community.”
The site also connects the campaign’s various social media platforms including Facebook, Twitter, LinkedIn, Flickr and YouTube. Visitors can also subscribe to an RSS feed to receive alerts when new content is posted.
Bayshore Solutions, an award winning interactive marketing company, designed the site. Tampa Bay Business Journal has been supporting the campaign by publishing weekly Shines facts since last fall.
Other organizations who have been active in the Tampa Bay Shines effort include 83 Degrees, ChappellRoberts, Clearview Communications, Fowler White Boggs P.A., Pasco Economic Development Council, St. Petersburg Area Chamber of Commerce, Tampa Bay Partnership, and the Tampa Hillsborough Economic Development Corporation. Groups interested in supporting the Together Tampa Bay Shines campaign should contact the group at or via email at shines(at)tampabay(dot)org.
Do you have a shining fact about Tampa Bay? Visit and share their own reasons why Tampa Bay shines.

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