Web Design and Marketing Agency FocusMX Releases Eye Tracking Software for Superior Functionality

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Utilizing a technological breakthrough, FocusMX now has the ability to use eye tracking software to determine visitors’ visual interaction with a website in order to provide superior design strategies.

FocusMX knows that their clients don’t want just any website; they want a solution to their problems that will yield increased sales, brand exposure, and an exceptional conversion rate. Usability and functionality are critical factors in the web design and development process, and the best way to enhance these components is to anticipate and cater to the instinctive actions of web users.

There are many factors taken into account during the creation of a website that satisfy the instinctual needs of site visitors. Much of the web design process depends on several psychological principles that determine the effectiveness of a website. One of these principles is visual appeal, which leads the visitor’s eye across different elements of a web page.

Using new software that was created in-house, FocusMX will now be able to track the eye movements of website visitors. Being able to see the specific details that visually appeal to users will greatly impact the web design process. Knowing which visual elements are most effective will allow the designers at FocusMX to better appeal to the visual needs of visitors. Using this visual appeal increases the ability of their custom sites to produce sales and higher conversion rates, which adds value to every website they produce.

FocusMX is an acclaimed web design and development agency in Doylestown, Pennsylvania. Its experienced design and marketing professionals infuse their websites with the latest dynamic marketing techniques for clients across the country. Their new eye-tracking capability will provide superior results for the large corporations, small businesses, entrepreneurs and non-profit organizations they serve. For more information regarding FocusMX and their groundbreaking SEO system, contact them at 1-877-681-0973.

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Ruth Moore
Focus MX
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