Silver Spring, MD (PRWEB) July 11, 2012
Summit Group, a brand marketing services company, announces their partnership with IGC Global Promotions NV (IGC), the first single-source global international promotional product company.
With the growing demand for branded merchandise, Summit Group has found that partnering is the most viable solution to meeting client needs. Both IGC and Summit Group are dedicated to providing customers with the highest quality products and the most efficient service for a fast-growing market.
The partnership with IGC brings forth an abundance of advantages to Summit Group. After researching and identifying the needs of multinational corporations, IGC has developed a more efficient global purchasing process for Summit Group. With this proficiency comes an acute working knowledge of local laws and regulations, a more keen awareness of corporate social and environmental responsibility and an improved supply chain. As explained by IGC CEO, Hans Poulis, “IGC delivers supply chain transparency and testing protocol to enforce product safety and mitigate compliance risks. Through IGC’s expertise with codes of conduct and local regulations, and because we work with controlled factories, multinational companies can manage and monitor the marketing and buying processes of the supply chain. No other single organization offers this comprehensive service level.”
Poulis continues by explaining that the impact the partnership with IGC will have on Summit Group will provide corporations with an “advantageous international marketing solution,” giveing corporations the cutting edge needed in a competitive marketplace. This partnership is meant to advance Summit Group and give current and prospective clients the most superior service and products in the industry.
About IGC Global Promotions NV
IGC Global Promotions (IGC), formerly functioning as the International Advertising Gift Council, has been active since 1956 as a consortium to consolidate and leverage purchasing, to service clients collectively on a global basis, and to share creative ideas and best practices.
The cooperative was founded by 50 companies from 47 countries; all companies have equal ownership. The cooperative is the sole shareholder of IGC, with its headquarters in Rotterdam, the Netherlands. The shareholders adhere to strict processes and key performance indicators that are critical to correctly serving global clients.
The promotional products industry has worldwide sales of approximately $ 55 billion (USD). The combined revenue of IGC member companies is currently $840 million (USD) and is expected to increase within three years to more than $1 billion (USD).
About Summit Group
Summit Group is passionate about building brand relationships, offering marketing services which effectively build and strengthen relationships with our clients’ key audiences. Starting with its internal team, Summit helps align people to the essence and meaning of their company brand, creating stronger promotional and emotional connections to their organization resulting in engaged employees, committed channel partners and loyal customers.
Summit utilizes three distinctive disciplines: Branded Merchandise, Marketing & Creative Services, and Engagement & Recognition, to design and manage programs that improve our clients’ performance, productivity, satisfaction and profitability.