Confirmit and GfK Present Mobile Apps – A Prescription for Physician Research

Share Article

Case study at Market Research in the Mobile World showcases successful targeting of the hard-to-reach healthcare audience

Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research, announced it will present at the Market Research in the Mobile World (MRMW) conference in Cincinnati, Ohio (July 18th-19th). Confirmit and GfK will co-present, Mobile Apps – A Prescription for Physician Research. This case study will highlight how a major pharmaceutical manufacturer tapped in-the-moment physician feedback via mobile research.

With the rapid explosion of mobile technology, today’s physicians continue to adopt smartphones to manage their busy lives. These powerful devices offer doctors real-time access to medical information, personal emails, and more, presenting a ground-breaking opportunity for research.

The case study, presented by Patricia Graham, Chief Solution Strategist, GfK, and Sean Conry, Vice President of Mobile Solutions, Confirmit, will detail how the major pharmaceutical manufacturer deepened its understanding of oncologists’ interactions with metastatic patients moving onto second-line therapy.

“Combining smartphones with research apps and a thoughtful hypothesis allowed us to capture ‘Moments of Truth’ about physicians’ prescribing decisions in a way that was never before possible,” says Graham. “Confirmit’s mobile technology adds a layer of flexibility to our research, and through rich multimedia capture allows us to gain more expansive and actionable data and immediate opinions.”

“As companies compete to gain deeper, more relevant insights, photo, video and audio capture offer new ways for respondents to be entertained and engaged while providing insightful feedback,” said Conry. “Healthcare audiences, and physicians in particular, are in the sweet spot to realize key benefits inherent to mobile research methodologies.”

Conference attendees interested in learning more about mobile applications as part of a research program are encouraged to attend the presentation on Wednesday, July 18th at 2:30 PM. For more information about MRMW, please visit


About Confirmit
Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Ipsos, Morehead Associates, Nielsen, The NPD Group, Swisscom and Symantec. Visit for more information.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Perrin McCormick
Email >
Visit website