OvalandRoundMirrors.com Removes Barriers to Improve the Online Shopping Experience

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As online shopping grows, so do user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether. To satisfy online customers’ desires for a tangible experience along with cost-savings and convenience, Oval and Round Mirrors.com now offers free color samples and free same day shipping on popular styles.

With this new program shoppers can enjoy the benefit of seeing, feeling and matching the colors of our frames with the convenience of shopping online” - Jamie McMahon, President of Oval and Round Mirors.com

In the traditional online journey to purchase, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the user experience can reduce this loss by removing unnecessary barriers to shopping online. Through customer experience and feedback Oval and Round Mirrors found that the top two barriers to shopping online were tangibility – being able to touch, feel, and see the product in real life; and shipping time – customers wanting the product now without having to wait days or weeks for it to arrive in the mail. OvalandRoundMirrors.com has removed these barriers by creating a unique business model that includes free color samples and quick ship items to meet and exceed user expectations and marry the benefits of the tangible experience in a brick and mortar store with the convenience and cost savings of shopping online.

In traditional brick and mortar stores, customers have the opportunity to touch, feel, even smell the object they are looking to purchase. But online customers do not have this opportunity. Users trust that what they see on their computer screen and have visualized in their mind is what will come in the mail. Doubt and uncertainty often taunt online shoppers as colors on computer screens or smart phones vary with lighting and positioning. Now, with OvalandRoundMirrors.com's new free color sample program, that worry is gone. Starting this month – three, two-inch color samples will be shipped to anyone who requests them. Users can choose from thousands of frame profiles and colors. “With this new program shoppers can enjoy the benefit of seeing, feeling and matching the colors of our frames with the convenience of shopping online,” states Jamie McMahon, President of OvalandRoundMirors.com. “And best of all, customers can be certain the frame ordered is the exact color they had in mind.”

The other barrier online shoppers often face is shipping times and fees. Customers find the product they want online but are frustrated with the time and money it takes to ship. Oval and Round Mirrors has eliminated this barrier with the Quick Ship Mirrrors program. Quick Ship wall mirrors are a collection of the most popular sizes and finishes of framed mirrors that ship within a day of order. All Quick Ship mirrors arrive ready to hang with hanging hardware pre-installed for vertical or horizontal hanging. And shipping is free. “Free shipping makes this affordable and comparable to shopping at a store,” says McMahon. “And it’s delivered right to the customer’s home.”

About Oval and Round Mirrors
OvalandRoundMirrors.com has been manufacturing hard-to-find picture frames and related products since the mid 1980's. They offer frames in a variety sizes, styles, and color options. Customers buy directly from the manufacturer and pay the lowest prices. Customers who buy from Oval and Round Mirrors.com avoid the middleman and enjoy getting the highest quality for the best price anywhere. Many of their frame styles are not available anywhere else.

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Jamie McMahon

Jamie McMahon
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