Animal Charities Hoping For Strong Back-to-School Shopping Season

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As Donations And Contributions Decline Becomes Powerful Fund-raising Tool

It's Easy, It's Free - Just Shop To Donate

Support Your Local Animal Shelter

These are difficult times, especially for homeless animals and those who care for them. While extreme weather in different parts of the United States is contributing to the number of animals in shelters, the tough economic conditions are making it more and more difficult for animal welfare organizations to raise money. This is particularly true for smaller rescue and adoption groups who are far more likely to rely on a shrinking number of donors, sponsors and volunteers.

“For the past twenty-five years, animal charities of all sizes have relied on traditional fund-raising methods, including various auctions, mail campaigns, pet-centric and black-tie events,” explains Chris Ruben, founder and CEO of “Increasingly, these are not generating the donations needed to meet the growing demands for their services, and the near-term outlook is bleak. Animal lovers want to help as much as they always have but the economic reality of the past few years has taken a toll. This led us to develop, a free and easy cash-rewards mall where every purchase earns a donation for the animal charity of the users choice. No login or password needed.”

According to the National Retail Federation, nearly $70 billion was spent on back-to-school and college merchandise last year making it the second biggest shopping occasion after Christmas. Online shopping for back-to-school is growing rapidly as consumers seek the best overall values. “Our mall features hundreds of top-name retailers from Amazon to Zazzle, as well as specialized merchants like BenchPrep, creator of interactive and social learning courses, or Hooked On Phonics® and,” says Ruben. “The good news is now animal lovers can safely shop online through for all of their back-to-school needs and support their chosen animal shelter or rescue group without it costing anything extra... Just Shop to Donate!”

About is an online community where animal lovers can shop at hundreds of well-known merchants and service-providers while turning everyday purchases into contributions that directly benefit their chosen animal shelters, humane organizations or rescue and adoption groups.

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Chris Ruben
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