mobully Releases new WaitApp - Enhanced Two-Way Text Message Solution for Restaurant Wait List and Reservation Management

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Patented Software Delivers Only True Two-Way Text Messaging Solution at Lowest Price

San Francisco, CA: mobully ( announces the official release of the new WaitApp, the most advanced wait list and reservation management service available to restaurants in the U.S. WaitApp is the only two-way text messaging system available – guests can text back at any time to confirm reservation, inquire about wait list times, check the status of a place on the list, modify a party size, ask questions or get directions.

“Text messaging is meant to be two-way,” said Stan Bradbury, President of mobully. “Your guests should be able to reply at any time and WaitApp is the only cost-effective solution available. The unique way our platform leverages short codes also allows us to deliver true, two-way SMS at the lowest price in the industry.”

WaitApp saves restaurants an average of 80% over the expense of replacing pager systems while capturing guest data and building a mobile marketing database. “Pager systems and the yellow sheet of paper never tell you anything about who your customers are and how frequently they visit,” said Bradbury. “WaitApp is changing the way restaurants communicate with their guests and enables them to opt-in guests to highly targeted mobile marketing loyalty programs based on specific customer history.”

Restaurants can try WaitApp for as little as $4.99 and only pay per text message used. There are no monthly fees, no minimums, no booking fees and no per user fees. The web-based version can be used by any PC, Netbook or tablet device by registering online at The only thing restaurants need is Internet access at the host area to get started.

The WaitApp increases operational efficiency by using the restaurants own data to better predict estimated wait times. The WaitApp’s optional reservation management system automates reservations reminders to reduce no shows and late arrivals while increasing table turns. “With WaitApp you automatically send welcome text reminders that guests can text back to confirming or modifying the reservation in seconds,” said Bradbury.

The WaitApp goes beyond simple one-way table ready alerts and coupon blasts because it is built on the T-Short Code platform - a patented method for short code allocation that delivers the only cost effective method for guaranteed two-way text messaging.

“Other ‘text when your table is ready’ services depend on a single short code, which thousands of restaurants might be sharing, limiting the reliability of two-way messaging,” said Bradbury, “or they are using smtp emails or long numbers that may experience long time delays and deliverability issues while also violating both the mobile carriers’ terms and conditions and the MMA’s best practices.” Only the WaitApp uses short code text messaging for guaranteed, real-time, natural language, two-way text messaging for the entire customer life cycle.

Only with WaitApp can a guest opt-in to five different restaurants, even five different locations of the same chain of restaurants, and the patented platform creates a permanent and exclusive short code path for natural language SMS between the guest and each restaurant they opted-in to. An opted-in guest could send a text to the restaurant six months later wanting to find out a wait time or make a reservation and the message is routed to the exact restaurant they are trying to reach – guaranteed - and the restaurant can reply in seconds.

“The future for restaurants and merchants is in mobile communications,” said Bradbury. “WaitApp is the game changer the industry has been waiting for and the sooner merchants start capture customer data, opting-in guests and building their customer database the better their competitive advantage will be in the long run.”

About mobully

mobully develops mobile applications that make it easy for any business to use SMS for marketing, customer service and customer relationship management. The WaitApp is their first solution designed for the restaurant vertical. The company is based in San Francisco, CA and is a division of CRM Text Solutions, Inc. - founded in 2007 to build the first text messaging platform built from the ground up for true, two-way SMS.

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Cesar Villa
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