Dick Van Patten’s Natural Balance® Announces New Indoor Ultra® Rabbit & Salmon Meal Formula for The Unique Needs of Indoor Cats

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Rabbit & salmon meal provide balanced blend of nutrition and function.

Natural Balance Pet Foods, Inc.® is pleased to introduce a new Rabbit & Salmon Meal dry formula to its Indoor Ultra® Premium Cat Food line. The formula contains lower levels of protein and fat* combined with wholesome ingredients like rabbit, brown rice, salmon meal, oats, and cranberries to promote less shedding, help reduce odor from waste and to maintain a healthy weight.
“Rabbit meat is a high quality, unique protein that is low in fat and rich in nutrients, providing an excellent addition to our Indoor Ultra® cat product line,” said Heather Govea, Senior Vice President of Independent Sales and Corporate Marketing at Natural Balance. “We remain at the forefront of innovation in the pet industry by offering unique combinations of premium ingredients in our formulas.”
The new Indoor Ultra® Rabbit & Salmon Meal dry cat formula is complete and balanced for all breeds of adult cats and is available to consumers in 5 pound and 10 pound bags. The current Indoor Ultra® Chicken Meal & Salmon Meal dry cat formula, which launched in 2010, will have a new look to its packaging although the formula will remain the same.
Formulated for less shedding, both Indoor Ultra® cat formulas contain balanced omega fatty acids and increased levels of linoleaic acid to develop healthy skin and coat. Yucca schigdera extract naturally helps reduce odor from waste, while cranberries contain powerful antioxidant nutrients to help build a healthier immune system. Prebiotics are also added to the formula to support digestion and gastrointestinal feline health.
Every batch of Natural Balance dog and cat formula is tested for 9 known contaminants before distribution so that customers can Buy With Confidence™, knowing their pet food is safe and nutritious. Simply enter the product date code on our website at http://www.naturalbalanceinc.com to find actual test results posted online.

About Dick Van Patten’s Natural Balance Pet Foods®
Based in Pacoima, California, Natural Balance® was founded by Dick Van Patten and Joey Herrick in 1989 on the philosophy of providing pets and their owners The Food For a Lifetime™. All Natural Balance products are free from artificial flavors, colors and bleached ingredients, and are used and respected worldwide by top trainers, breeders and caring pet owners who want the best for their animals. In addition to its more than 50 dog and cat food varieties, the Natural Balance product catalog includes several Zoological Formulas™, which are currently fed to carnivores, bird of prey and reptile populations in some of the most prestigious zoos and animal reserves across the country.
For more information about Natural Balance, its Buy With Confidence™ program and its unique product line, please visit http://www.naturalbalanceinc.com.

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Heather Govea
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