SEO Positive Release Tipsheet Assessing the Benefits of Blogs as a Reputation Management Tool

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In today’s socially driven web, reputation management is becoming an increasing concern for many a business, so in response to this, SEO Positive have released guidelines for firm’s to regain control of their brand’s perception online.

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Managing Director at SEO Positive, Ben Austin, explains why more people need to consider this avenue.

With the internet becoming more crowded, it doesn’t matter what industry a company sits within, no one is free from the threat of targeted hate campaigns. Even those who deliver the service they promise with a 99% client satisfaction rate can see a small minority take to the web to vent their anger, and this can be immeasurably damaging to a company’s reputation, but there are ways this damage can be limited. One really effective way to regain control of online reputation is to keep a blog. Managing Director at SEO Positive, Ben Austin, explains why more people need to consider this avenue.

“It can disheartening to see months of hard work and good practice impaired by one misguided comment, but by setting up and maintaining a well thought out blog, you can begin to reshape your own appearance on the net. We’ve explained how”, claims Ben.

  •     Maintain regular posts. Adding fresh content to blogs on a regular basis, preferably every day or every other day if possible, not only provides the search engines with new text to rank your site by, but is also a really effective way of “burying” any false and damaging claims regarding your business.
  •     Maintain your levels of standard. Although it is perfectly acceptable to adjust your tone to best suit your audience, it is vitally important to your reputation to ensure you keep to your normal good practices when creating the content for your blogs.
  •     Be careful not to oversell. When writing your company blog it is more important to inform and entertain than pitch your products continuously, and a reputation for the hard sell can be a difficult one to shift.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, reputation management and website design.

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