Pearl and Butler Launch New Interactive Blog

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Online costume Jewellery retailer, Pearl & Butler have announced the launch of their new blog. Showcasing informative and creative content from a number of people in the fashion world, Pearl & Butler have redesigned their blog to maximize the human element that is commonly overlooked in the fashion industry.

Online costume Jewellery retailer, Pearl & Butler have announced the launch of their new blog.

Showcasing informative and creative content from a number of people in the fashion world, Pearl & Butler have redesigned their blog to maximize the human element that is commonly overlooked in the fashion industry.

The new format aims to enhance user experience, creating a level of engagement and interactivity during online shopping as it allows users to contribute articles to a plethora of categories such as Celebrity Styles, How to Wear It, Trends, Vintage, Weekly Sparkle, Competitions and an Events calendar.

Zoe Williams is currently a main contributor along with exciting guest contributors. Zoe says, “Most women now turn to blogs for their daily dose of fashion news rather than magazines, so we know how important it is to stay ahead of the crowd. The new design of the Pearl & Butler blog is fresh, girly and easy to navigate, and I hope everyone enjoys what we have to offer!”

The new blog will be live on Tuesday 10th July 2012.

In addition, they have launched a social shopping platform to their Pearl & Butler Facebook page. This allows users to share wish lists and recent purchases with their Facebook friends in the comfort of their social networking home. To entice sharing across multiple social networks the Facebook shop provides links with Pintrest and Twitter so users can pin or tweet their favorite accessories from the Facebook shop.

http://www.pearlandbutler.com

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