SEO Positive Assess the Importance of Social Media in Reaction to Google’s Changing Approach to Search

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Since Google began integrating social media into its search results, the team at SEO Positive have seen an increase in enquiries into their social media management packages. In response to this, the online marketing experts have reassessed the importance of incorporating social media into SEO campaigns.

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Replying to this, the team at SEO Positive have examined the increasing importance of social media

With Google including more and more social networking content into its search results, the relationship between social Media and SEO has become more intertwined, and as such it appears that there has never been a more crucial time to use social mediums to increase exposure within the major search engines. Replying to this, the team at SEO Positive have examined the increasing importance of social media and have outlined the best approaches to follow in order to take advantage of this. Managing Director at the SEO agency, Ben Austin shares his thoughts on the matter.

“Many people underestimate the effects of social media monitoring, and whilst there are many deciding factors within the ranking process, social media and SEO cannot be separated from one another. Here’s what you can do to unlock the true potential of this.”

  •     Be more active on social networks. With Google’s intent to include personalised search into its results pages, we will start to see more and more content within the main social networks, so the more fresh content uploaded in these sites, the better chance a site has of ranking through this method.
  •     Be sure to use Google plus. With Google pushing its own foray into the world of social media, Google Plus, at the same time as including social results more prominently in the SERPs, it makes sense to pay attention to this particular platform and research ways to get the most from it.    
  •     Include your search terms. When writing for social media sites it can be easy to forget the importance of integrating keywords, but for a site to rank highly for these chosen terms, it is just as important to use them here as in any other part of the SEO campaign.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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