Moguldom Media Group Achieves Explosive Growth in Online Video, Lands Blue-Chip Sponsors

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30M+ Video Streams Per Month Make Moguldom the Leader in Online Video for African-American Audiences

Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, has reported growth for its family of web series, which are produced in collaboration with Moguldom Studios and supported by blue-chip sponsors. With more than 30 million video streams delivered each month, Moguldom is now the largest video content platform for African-American audiences, having recently surpassed Interactive One.

Moguldom’s rapid rise to the top of the online video space is a result of its strategy to expand its presence across video, social, and mobile. In this way, Moguldom can reach its audience wherever they go and provide experiences beyond the capacities of older African-American media brands, while giving advertisers exceptional reach, engagement, and impact. The high profile achieved by Moguldom’s web series is reflected in the major national brands which have signed on as sponsors, including:

  •     Lincoln, sponsor of “How I Made It”
  •     General Mills, sponsor of “She’s The Boss”
  •     Boost Mobile, sponsor of “Style Savant”
  •     Home Depot, sponsor of “Home Savvy”
  •     Procter & Gamble’s Tide, sponsor of “Mommy In Chief”
  •     L’Oreal’s Mizani, sponsor of “Noire Naturals” and “Relaxed and Real”

All Moguldom web series are produced in collaboration with its Moguldom Studios division, which is led by Managing Director Liz Burr. A digital native, Burr is no stranger to online storytelling and is regarded as a leader in tech. She was named by Hewlett-Packard as one of the Top 50 Women Tastemakers in Tech and hailed by “Clutch Magazine” as one of 10 Black Women Taking the Tech World by Storm. “As the fastest-growing and most engaging type of online content, video has quickly become an indispensable part of today’s media mix, but African-American viewers are often overlooked by the online media establishment and under-served by slow-moving traditional African-American media brands,” said Burr. “Moguldom is reinventing online video for this audience with the relevancy, insight, and sheer entertainment value African-American viewers won’t find anywhere else. Our traffic numbers and the support we’ve earned from major brands demonstrate the power of our strategy for success.”

About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.

CONTACT: press(at)moguldom(dot)com

URL: http://moguldom.com/blog-news/moguldom-media-group-achieves-explosive-growth-in-online-video-lands-blue-chip-sponsors/

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Jasmine Lin
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