Bestselling ‘Influence’ Author Dr. Robert Cialdini To Keynote Pubcon Las Vegas

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Pubcon welcomes Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice,” who will present the kickoff keynote address at Pubcon Las Vegas 2012, the premier social media and optimization conference, which takes place October 15 – 18 at the Las Vegas Convention Center.

PubCon founder and WebmasterWorld chief executive

Brett Tabke, PubCon founder and WebmasterWorld chief executive

Get ready for the educational keynote of the year on social influence and how it can be highly profitable.

Pubcon welcomes Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice,” who will present the kickoff keynote address at Pubcon Las Vegas 2012, the premier social media and optimization conference, which takes place October 15 – 18 at the Las Vegas Convention Center.

“Get ready for the educational keynote of the year on social influence and how it can be highly profitable,” said Pubcon and WebmasterWorld founder and chief executive Brett Tabke.

Cialdini, an internationally-known expert in the fields of persuasion, negotiation, and compliance, is known as the “Godfather of influence,” and his New York Times bestselling book — listed by Fortune Magazine as one of the “75 Smartest Business Books” and by CEO Read as one of the “100 Best Business Books of All Time” — has been published in 27 languages.

“I couldn’t be more pleased to have the opportunity to present at Pubcon, which I consider a not-to-be-missed event within the search and social media industry,” Cialdini said. “I look forward to documenting how several simple yet powerful principles of social influence can be deployed via electronic media in wholly ethical and dramatically profitable ways,” Cialdini added.

“We’re thrilled to have Dr. Cialdini present our kickoff keynote address at Pubcon Las Vegas 2012 this October 15 – 18, where his unique insight into influence, negotiation, sales, marketing, management, leadership, and communication is sure to offer plenty of actionable ‘take-aways’ that Pubcon is famous for,” Tabke said.

Cialdini, who is Regents’ professor emeritus of psychology and marketing at Arizona State University, has conducted extensive cutting-edge research on why people comply with requests — research that has led to his appearance in Harvard Business Review’s “Breakthrough Ideas for Today’s Business Agenda."

Among Cialdini’s many corporate clients have been Google, Microsoft, Cisco Systems, Coca Cola, Merrill Lynch, Pfizer, IBM, The Weather Channel, the United States Department of Justice, and his groundbreaking research on influence has been featured in numerous publications including ABC, CNN, the London Times, Los Angeles Times, New York Times, Time Magazine, Dateline NBC, CNBC, Washington Post, Forbes, Business Week, among others.

Pubcon audiences are in for a treat as Cialdini will captivate with his unique look at online influence in a must-attend keynote this October in Las Vegas, kicking off the week of optimization and new media exploration that for over a decade has been known as Pubcon.

Join Cialdini and more than 200 other technology trendsetters including CNN.com SEO coordinator Topher Kohan, Microsoft’s Derrick Wheeler, Alex Volk, Duane Forrester, Katrina Klier, and Vipin Singh at Pubcon Las Vegas 2012 for a week-long look at the future of social media, search and online marketing.

Register today at some of the fairest prices around to join thousands of attendees on October 15 - 18 and see Cialdini and more than 200 of social media and optimization’s leading speakers, plus more exciting keynote speakers to be announced in the coming weeks.

Cialdini will help make Pubcon Las Vegas 2012 the conference of the year in the entertainment capital of the world, and with your competitors likely to be among the thousands in attendance, you can’t afford to miss the biggest and best new media conference of 2012, including a new four-track Pubcon Masters Group all-day training program.

Learn more and register at http://www.pubcon.com

About Pubcon
Pubcon is a multi-track educational conference hosted by WebmasterWorld. Pubcon, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by the world's top speakers in provocative cutting-edge sessions.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett(at)webmasterworld(dot)com

In the U.K., contact Neil Marshall at 512-231-8107 ext 106 or engine at webmasterworld.com

For more details about sponsorship and exhibition opportunities, contact Strategic Marketing Director Joseph Morin at 512-231-8107 ext 104 or joe at pubcon.com

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