Falls Church, VA (PRWEB) July 11, 2012
Aptara, a pioneer in digital publishing solutions, produced the Vatican’s first eBooks, an illustrated series of Pope Benedict’s weekly addresses dating back to March, 2006. With their first foray into mobile publishing the Catholic Church is expanding its reach to younger and more technologically savvy audiences.
Available from the Apple Store, the series contains 13 highly illustrated eBooks. Each of the Pope’s weekly talks focuses on a prominent figure in the Church’s history and is accompanied by elaborate portraits, paintings, and photos.
Designed for the iPad, Aptara produced the eBooks using Apple’s Fixed Layout format in order to retain the art’s pagination from the printed editions.
“The adoption of eBooks by an institution founded before Gutenberg represents a significant coming of age for publishing,” said Dev Ganesan, President and CEO of Aptara. “The Vatican has a centuries old tradition of printing. So to be the first organization to help the Church embrace digital publishing is quite an honor.“
“Every new communication technology is important to the Church’s missionary activity,” said Father Giuseppe Costa, CEO of Libreria Editrice Vaticana, the Publishing Company of the Vatican. “Aptara made our first foray into eBooks smooth and successful. We couldn’t be more thrilled with the quality of the series, in fact the eBook version gives new life to the texts’ magnificent imagery.”
This was the first series of illustrated eBooks to appear in Italy.
Aptara enriches content for capitalizing on all digital mediums. Providing full content lifecycle production – from content creation and design, to new media enhancements, content technology solutions, and production for all mobile devices and platforms – Aptara develops innovative digital products that deliver content how, when, and where recipients want it, while providing publishers renewed agility and revenue opportunities.
Serving 9 of the 10 largest publishers in the world, Aptara is a US-based company founded in 1988 around its unique publishing technical expertise. Our over 5,500 professionals are deployed globally to help content providers create, enrich, publish, monetize, and manage their assets in the digital age. For more information: http://www.aptaracorp.com.