We want to leverage our knowledge of the local markets we serve and our connections with the communities to create impactful marketing programs for national advertisers.
Jersey City, NJ (PRWEB) July 10, 2012
Advance Digital has named Susan Rerat vice president, National Strategic Development and Sales, it was announced today by Peter Weinberger, president of Advance Digital.
In this newly created position, Ms. Rerat will oversee the development of new strategic initiatives, with a focus on accelerating the growth of national digital advertising and integrated selling programs across all of Advance Publications’ local news and information websites. “We want to leverage our knowledge of the local markets we serve and our connections with the communities to create impactful marketing programs for national advertisers,” said Mr. Weinberger. "Susan is a senior digital media executive, with the skills and creativity to lead this very exciting effort to greatly expand our relationships with this group of advertisers.” Ms. Rerat will report directly to Mr. Weinberger, effective immediately.
Ms. Rerat has worked at sister organizations of Advance Digital including Conde Nast in both the US and Europe, Fairchild and CondeNet. Her digital experience includes: Vice President, Managing Director, Brides.com Media; and Senior Vice President, Managing Director, Epicurious.com and Concierge.com. Most recently, she has served as an independent consultant helping designer Vera Wang develop a successful digital division, and advised a variety of clients including Style.com, several seed-stage start-ups and private equity clients.
“When I look across the Advance portfolio, at all of these really great local news properties and the powerful local connections they deliver, I see a real opportunity. A lot of people talk about tapping into the power of local, but very few can match the breadth and depth of this line-up,” said Ms. Rerat. “And that’s the story we want to bring to national brands.”
Advance Digital Inc., based in Jersey City, N.J., is a leading creator of digital news and information products that deliver multi-platform solutions for consumers and advertisers in markets across the United States, in partnership with local media companies affiliated with Advance Publications Inc. Embracing new ideas and innovation, Advance Digital is committed to providing engaging digital solutions that inform, connect, empower the communities we serve.