Gates Ford to sponsor the Dunmow Flitch Trials 2012

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Once every four years, tradition brings people from all walks of life together to celebrate events that entertain as much as they inspire. We’re talking, of course, about the Dunmow Flitch Trials 2012, sponsored by Essex-based Ford dealership, Gates Ford.

Starting at 10am on Saturday, July 14, the Dunmow Flitch Trials will offer a schedule of processions, fairs, displays and performances running until the evening. The famed trials of married couples will take place throughout the day, with couples seeking to satisfy the jury of six maidens and six bachelors that, in “twelvemonth and a day”, they have “not wisht themselves unmarried again”. The winning pair will be rewarded with the traditional prize of a flitch (side) of bacon.

The Flitch Trials have been taking place in Great Dunmow since early in the 12th century, achieving a status that saw Geoffrey Chaucer referencing them in The Canterbury Tales.

Stuart Overs- Regional Director, Gates of Dunmow said: “The Dunmow Flitch Trials date back hundreds of years, so it’s an honour for Gates Ford to sponsor such an iconic event in the region. While everyone is gearing up for the Olympics, we’re pleased to join the people of Essex in celebrating an event that also happens once every four years.

“Throughout the course of the day, we’ll have two of our latest Ford models on display, providing a glimpse into what we offer at our dealership. What we’re really looking forward to, however, is witnessing judge and jury cast their eyes over the married couples. It’s certain to be a nerve-wracking experience on a par with an Olympic final. After all, there’s a flitch of bacon to be won!”

Tickets and further information can be found at

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Anna Camp
Gates Ford
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