We research global consumer trends to see what’s happening from home design to fashion. Trends drive consumers and consumers drive sales. When you’re ahead of the curve, your company becomes a trendsetter, says McCoy.
Kent, OH (PRWEB) July 12, 2012
Together with Green Profit Magazine’s editor-at-large, Ellen Wells, McCoy will address trends in gardening for 2013 and beyond. Gardening for a healthy life, finding your bliss, and ‘plants with a purpose’ are some of this year’s prevailing trends.
McCoy says, “We research global consumer trends to see what’s happening from home design to fashion and we talk with our trusted media sources and garden experts worldwide. Trends drive consumers and consumers drive sales. When you’re ahead of the curve, your company becomes a trendsetter.”
The 2012 OFA Short Course offers education, products, and events for all areas of the industry: growers, garden centers, florists, interior plantscapers, nurseries, landscapers, and the next generation of horticulture professionals.
Michael V. Geary, CAE, chief executive officer of OFA said, “The horticulture industry can play an important role in helping to solve some of society’s greatest problems. Plants are more than just pretty. Research has shown that plants, flowers and trees, are important to our health in a variety of ways.”
McCoy explains, “Gardening trends aren’t just about what colors and shapes we are seeing in the garden, but how gardening affects our overall happiness. And consumers are beginning to unplug and tune in to nature.”
The OFA Short Course is held July 14 - 17, 2012 at The Greater Columbus Convention Center in Columbus, OH. McCoy and Wells speak July 17th at 3pm.
Other speakers at this year’s OFA Short Course include Sam Kass, White House Assistant Chef and the Food Initiative Coordinator and Joe Lamp’l (a.k.a. joe gardener®), who will speak about healthy eating and ways to find and influence the ever elusive consumer in today’s market, respectively. All events are open to all Short Course attendees.
For more information or to register for OFA visit http://ofashortcourse.org
Susan McCoy is founder and president of Garden Media Group (GMG), the leading public relations and social media firm in the “green” outdoor living industry. GMG has helped build the reputations of such green industry giants as Costa Farms, Hines Growers, The Conard-Pyle Co., Ball Horticulture, and terrain. Her firm specializes in branding through reputation building and has helped introduce such rock stars as The Knock Out Roses®, Endless Summer®, and American Beauties® as well as the O2 for You® grassroots campaign to educate about the benefits of houseplants. The firm produces the annual GMG Garden Trends Report©, one of the most published garden studies in retail and consumer news. For more information visit http://www.gardenmediagroup.com