H-E-B Gives Every Texan A Greener Mile

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H-E-B's Partnership with NuRide Reduces 25 Million Miles of Driving

In the state of Texas, where everything is bigger, can you imagine 25 million miles of clear roads, the equivalent of one mile for every man, woman, and child in Texas? That's the milestone that's been achieved by thousands of Texans who have been sponsored by H-E-B for taking nearly 1 million greener trips by biking, walking, carpooling, taking the bus, and even telecommuting instead of driving their cars alone.

H-E-B has been partnering with NuRide, the nation's largest commuter rewards program, since 2008 to sponsor Texas commuters for going green and driving a little less. The NuRide service is available in Houston and San Antonio where commuters participate in the free program by logging their greener trips and earning points, which they redeem for rewards from local sponsors, like H-E-B. To date, with tens of thousands of Texans taking greener trips, H-E-B has rewarded commuters with over $350,000 in free groceries!

"H-E-B is proud to partner with NuRide on a program that gives Texas commuters the opportunity to do their part to reduce traffic, decrease emission, and help green our state," said Susan Ghertner, Director of Environmental Affairs, H-E-B.

"H-E-B's sponsorship is a win-win-win. It's a win for commuters who get H-E-B rewards. It's a win for our environment. It's a win for every Texan who gets clearer roads and cleaner air," said Rick Steele, NuRide CEO. "We can't thank H-E-B enough for their ongoing commitment to help Texas commuters reach this milestone and to continue taking greener trips.”

About H-E-B
Renowned for its innovation and community service, H-E-B, with sales of more than $16 billion, operates 332 stores in Texas and Mexico. The company is recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability. It strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 76,000 Partners and serves millions of customers in more than 150 communities. For more information, visit http://www.heb.com.

About NuRide, Inc.
NuRide is the nation's largest rewards program for individuals who take greener trips, which include carpooling, vanpooling, biking, walking, telecommuting, and taking public transportation. NuRide is a free service and is supported by governments and sponsors who provide special offers to NuRide members for taking greener trips and reducing global warming, traffic congestion and energy consumption. For more information please visit http://www.nuride.com. For contact information, visit http://www.nuride.com/contact.

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Eve Stokes
NuRide
(860) 661-0310
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