Real Leads. Real Value.
Boulder, CO (PRWEB) July 17, 2012
LeadValu LLC announced today the debut of their cloud-based lead retrieval application for trade shows. LeadValu combines the separate elements for lead generation, incentive rewards, and post-show follow-up into a single integrated system.
“LeadValu leverages the value of any trade show investment,” said George Rebhan, the company’s president. “It lets you augment or replace traditional trade show promotional items with an eGift that won’t be discarded or forgotten. The eGifts are from major national brands, delivered via email providing a second opportunity to communicate with your prospects – with a message they will want to hear.”
LeadValu focuses on six simple steps to increase an event’s effectiveness –
Attract prospects, capture their contact information, qualify each lead through a customizable survey, reward each lead with a variable-value eGift, distribute the results to corporate CRM systems, and measure the results. Plus, eGifts start at $1, providing an effective promotional strategy that can fit any budget.
“Effectively tying together pre- and post-event marketing is a must to elevate a customer’s brand and messaging above the crowd,” said Brady Foust, EVP Business Development for LeadValu. “LeadValu provides a platform to do just that. Plus, VIP’s can be promised a more valuable reward as an incentive for visiting during the show. When a VIP arrives an instant notification is sent to the sales person or executive they should meet with guaranteeing a key visitor will get the attention they deserve.”
Complete information from prospects at trade shows yields better results. eGifts are provided to a prospect only after all contact and survey information is entered. A lead can no longer be “pocketed” or lost – an important advantage for sales management who can now see all activity at every event.
For the medical industry, LeadValu automatically tracks eGift amounts linked to an attendee’s NPI. This dramatically simplifies reporting and compliance for the Physician Payment Sunshine Act.
LeadValu runs on iPhones and iPads and will be in the App Store in August; the Android version is scheduled for release in Q4. LeadValu works at any event regardless of badge type. Cloud-based reporting and analytics provides a real-time dashboard to event management and executives even if they are not at the event. Compare a single event year-over-year, or all the events during the year to help determine a show’s ROI and effectiveness.
LeadValu, LLC, founded in 2010 and headquartered in Boulder, CO brings together a proven team of business executives and software engineers. The company is dedicated to helping sales and marketing teams qualify and quantify engagements with prospects and providing outstanding customer support.