Beauty.com® Debuts Summer Exclusive from Designer Mara Hoffman

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Valued at more than $100, the Mara Hoffman Phoenix Bag is available with any $75 Beauty.com Purchase*

Mara Hoffman Phoenix Bag for Beauty.com

Starting July 10, Beauty.com shoppers have the chance to snag a custom creation by New York designer Mara Hoffman. This special edition piece is available with any $75 Beauty.com purchase at http://www.beauty.com/marahoffman; just in time for summer excursions. The limited edition Bohemian-inspired tote, with a padded microfiber exterior decked out in an electric coral Mara Hoffman® phoenix print, is great for the transport of warm weather essentials for a weekend getaway or a day at the shore.

The Phoenix Bag arrives packed with a selection of prestige beauty samples, including:

1. Juice Beauty® Antioxidant Serum            
2. Murad® Clarifying Cleanser
3. Nick Chavez® Volumizing Mist
4. Ojon® damage reverse™ restorative conditioner            
5. dr. brandt® flexitone® BB cream
6. Stila® stay all day waterproof liquid eye liner, Indigo            
7. Jonathan Product® Dirt™ Texturizing Paste        
8. H20 Plus Spa Sea Salt Hydrating Body Lotion        
9. Dr. Dennis Gross Skincare™ Alpha Beta® Glow Pad® for Body with Active Vitamin D        
10. Too Faced LashGASM® Mascara    
11. $5 Beauty.com Gift Card

“At the height of vacation season, Mara Hoffman’s bag is a great bonus for customers stocking up on sunscreen, self-tanners, and beach sprays,” says Kathleen McNeill, president of Beauty.com. “Mara’s bohemian aesthetic and bright palette is a great complement to this season’s hottest trends.

Site-wide gifts with purchase are just one of the perks available to Beauty.com customers. Other benefits include “Everyday Free Shipping,” 5% back on every purchase with drugstore.com dollars™, the free sampling center, 100% color guarantee on eligible products, and a shared online shopping cart with the Beauty.com partner site, http://www.drugstore.com™**. The Beauty.com web store personalizes beauty shopping online with the skin care and hair care diagnostic tools, which provide product regimens tailored to the customer based on interactive surveys. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin.

*This Mara Hoffman Phoenix Bag is available at Beauty.com with any $75 purchase and good while supplies last. Offer may be applied only once per household. Free gifts cannot be returned or exchanged. The free gift will be added to your shopping bag when you reach the minimum purchase threshold. A minimum purchase does not include shipping charges or applicable sales tax. Void where prohibited by law. We may make changes to or terminate this offer at any time. Your use of this site shall be deemed as your acceptance of our Terms of Use. This offer is not available on any of our partner sites such as drugstore.com, Walgreens.com, or Visiondirect.com.

**Free standard shipping is available on purchases of $25 or more, and does not apply to gift cards/certificates, bulk orders, orders over 20 pounds, and applicable shipping charges or sales tax. With drugstore.com dollars, customers receive a credit to their account equal to 5% of any eligible purchase. Customers cannot earn or apply drugstore.com dollars to gift cards/certificates, discounts, free items, past purchase, or non-shipped, undeliverable or returned items. drugstore.com dollars cannot be redeemed for cash. Products eligible for the 100% color guarantee are noted with the 100% color guarantee logo and may be returned for a full refund of the purchase price (excluding any shipping charges).

About Beauty.com – The World of Beauty Online®
Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

About drugstore.com™
drugstore.com, inc. is a leading online provider of health, beauty, and vision products. Shop a great assortment of more than 60,000 items ranging from everyday basics to hard-to-find favorites. With competitive prices, unique categories and free shipping for $25 or more all in one convenient location, the drugstore.com web store is truly the uncommon drugstore®.

About Mara Hoffman
Mara Hoffman is a fashion designer currently headquartered in New York City. Her namesake line draws much of its inspiration from nature, mythology and fantasy, as well as many of the rich indigenous folk art histories found around the world. Part dream sequence and part anthropology, Hoffman’s voice is at once playful, adventurous, and daring. She has garnered widespread attention among industry press, media and retailers for the originality of her designs and fearless approach to print and color.

Hoffman began designing under her own label in 2000. She received her Bachelors of Fine Arts in Fashion Design from Parson’s School of Design, and pursued additional studies at Central Saint Martin’s College of Art and Design in London. Possessing a fiery courage to take risks, Hoffman left school armed with a strong sartorial knowledge and started work in pursuit of her vision. Creation was a natural product of her process; she experimented, cut, stitched, dipped, dyed, and wore her ideas. No surprise then that Hoffman met her first buyer on the streets of New York when shop owner/costume designer Patricia Field approached her to inquire about what she was wearing. Her first designs made their debut in Field’s New York City boutique, House of Field, where a loyal client base took root.

In 2008, Hoffman launched her first collection of swimwear. What started as a capsule collection in her Spring/Summer 2009 runway show for New York Fashion Week, has grown into two additional seasons for the Mara Hoffman brand: Resort Swim and Spring Swim. Along with swimwear, Spring, Fall and Resort Ready-to-wear lines include a distinct collection of dresses, pants, tops, coats, and knits. Mara Hoffman shows her line both at the Mercedes-Benz Fashion Week in New York for the Fall & Spring RTW as well as Mercedes-Benz Fashion Week Swim in Miami.

In 2011, Mara Hoffman was honored to be inducted as a member of the Council of Fashion Designers of America. Concurrently, the Mara Hoffman line experienced a record setting year of growth. Now carried by the top retailers around the world and coveted by numerous A-list celebrities, the Mara Hoffman brand continues to expand, while Hoffman herself continues to stand at the helm, guiding her designs with a passionate vision and courageous heart.

Hoffman lives in Brooklyn with her husband, artist Javier Piñón, her son, Joaquin, and her dog, Gypsy.

Media Contacts:
Beauty.com                        
Noreen Moriarty                    
425.372.3462                        
noreenm(at)beauty(dot)com

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