Launches as Level One Sites

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Cross-Fit-Websites of Ipswich, MA unveils it’s new website and announces company restructure, new name and complete rebrand. The new company name will be Level One Sites. Key staff, products and pricing will remain unchanged.

June marked the first successful month in operation for Cross-Fit-Websites. Due to the explosive growth in CrossFit Affiliate custom software, they needed to restructure and rebrand in preparation for continued growth.

“It became clear very early after we launched that we had developed something extremely special and useful for the CrossFit Affiliate market. Custom coded websites with our level of sophistication had previously not been easily available to the market. At the executive level, we decided we needed to restructure the business in preparation for explosive growth and took the opportunity to rebrand ourselves. We could not be more excited for this change and our broad acceptance into the [CrossFit] Affiliate community”, said Vin McCauley, Director of New Business Development.

Level One Sites builds custom coded websites, integrated with their proprietary WOD Builder Software platform. WOD Builder integrates with the online fitness journal and attaches video tutorials to commonly used strengths and benchmarks. Data captured in the gym members online journal, can be exported and viewed visually on a graph to gauge member improvements.

“Level 1 Certification is what a person needs to have to apply to be a licensed CrossFit Affiliate, so we went with the name of Level One as we believe we are an equally important part of the Affiliates requirements to run a successful box,” said McCauley. “Our new site and branding as Level One Sites communicates better the quality of our website software.”

For more information on Level One Sites new website, go to: for a full overview of products and services available exclusively for CrossFit Affiliates.

CrossFit is a registered trademark of CrossFit Inc. Level One Sites, and previously, are not affiliated with CrossFit Inc.

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Vin McCauley
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