About to Overspend? Not with Adaptu’s "Did You Know?" Alerts

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Users receive personalized text messages to successfully manage finances.

Adaptu, a free online service that gives users the tools, resources and information to make sound financial decisions, today announced the availability of "Did You Know?" Alerts, personalized text messages with tips to help users stay on track and improve their finances.

On a monthly and quarterly basis, users will now receive advertising free "Did You Know?" Alerts on their income versus expenses, potential overspending, and quarterly reports showing how a user’s spending habits have changed during the previous three months. Unlike alerts triggered by banking transactions, the "Did You Know?" Alerts use proprietary logic to create custom text messages based on user behavior.

“There are many approaches to successfully reach financial goals. Whether it’s vowing to add a specific amount of money to a savings account each month or doubling minimum payments on credit card debt, seemingly small tasks can add up to large financial gains over a period of time,” said Anne Hoot, vice president at Adaptu. “To stay motivated and identify potential obstacles, it’s important to assess progress or obstacles on a monthly and quarterly basis. Adaptu’s new ’Did You Know’ feature does that for customers, giving them the knowledge to avoid financial pitfalls and take control of spending patterns – all while on-the-go from their mobile phone.”

Pricing and Availability
The "Did You Know?" Alerts are available immediately at no charge on Adaptu Wallet for the iPhone™, Android™ and Kindle Fire™. Adaptu Wallet is the only mobile wallet app on the market with a predictive view that allows users to view their past, present and future cash flow.

Download Adaptu Wallet for free for the Android at Google Play® https://play.google.com/store/apps/details?id=com.adaptu.pfm, in the Amazon Marketplace™ http://www.amazon.com/gp/product/B007UQIUS6?ie=UTF8&ref=mas_dl and for the iPhone http://itunes.apple.com/us/app/adaptu-wallet-personal-finance/id478912145?ls=1&mt=8.

About Adaptu
Adaptu is a free, online service that puts you in charge of your financial future by giving you the tools and information you need to make sound financial decisions. Whether aggregating all your financial account information into one view or planning a budget, Adaptu helps you get started and stay on track. The Adaptu Wallet for Android and iPhone lets you manage your finances on the go. Learn more and sign up for a free Adaptu membership at http://welcome.adaptu.com and follow Adaptu on Twitter at http://twitter.com/adaptu.

Press contacts:
Brooke Dale – Liaison, 503.796.9822, brooke(at)liaisonpr(dot)com
Amber Moore – Liaison, 503.943.9381, amber(at)liaisonpr(dot)com

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Brooke Dale
Liaison PR
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