New York, New York (PRWEB) July 11, 2012
EyeTrackShop, the leaders in digital marketing research and developers of the world’s first biometric online eye tracking solution for webcams, is excited to announce the launch of their new realCPM technology. With realCPM, advertisers and agencies can easily audit their online branding campaigns and optimize their spending by breaking down the results on different sites and ad placements.
The realCPM solves the online ad market’s number one pain: not knowing where or when the ads are seen. This is the first metric system to calculate online “brand campaigns” and the new standard in advertising research across various online advertising platforms; enabling publishers, media buying companies, digital advertising agencies and brands alike to gauge the true value of their digital marketing efforts moving forward.
“The realCPM is the solution for executives and brands that are looking to understand the best digital marketing practices, allowing various media establishments to finally be able to calculate and gauge their promotional efforts within the digital landscape. With realCPM, agencies will finally have the opportunity to take all of the guesswork out of ad placements by referring to visual results and analyses conducted by global online panels whose gazes are tracked through webcam-equipped computers and compare results saved in a cloud database.” says Mathias Plank, CEO of EyeTrackShop.
The realCPM is the missing piece between technical measures and traditional post testing. By saving information on ad content, the solution will be able to tell if a specific campaign is visually over- or underperforming compared to similar campaigns in the same industry, while indicating what creative content works best on different media placements.
This sort of performance measurement will also allow companies to put a real time price tag on the ads they produce as the amount of eyes that land on ads are monitored and comparative percentage-based stats record the results. These success rates are then assessed against different options for placing an ad on the page, as well as factors like time of day, gender, and media outlet focus.
EyeTrackShop is the world’s first online eye tracking solution for large scale online panels. Our vision is to be the leading data collection service for implicit research. The unique EyeTrackShop platform makes eye tracking studies affordable, easy to understand and accessible for everyone. With operations in the US, Europe and Asia, EyeTrackShop offers research agencies the opportunity to increase the value of their surveys by using eye tracking technology as part of the product range. EyeTrackShop also offers media owners, brand owners, agencies and others a number of standardized studies for those who want to measure the effectiveness of their ad campaigns and improve their communication.