Designer Whey Challenges America to Shape Up with the Nation's Best Trainers

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America's #1 brand of Whey Protein announces 8-week fitness program led by fitness experts Andrea Metcalf, Alfonso Moretti, Blake Kassel, Mike Van Arsdale, and Steve Pfiester.

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Shape Up Trainers

Designer Whey has teamed with the nation’s leading trainers Andrea Metcalf, Alfonso Moretti, Blake Kassel, Mike Van Arsdale and Designer Whey’s Resident Fitness Expert Steve Pfiester to motivate and lead America into shape. Starting July 9th and over the course of 8 weeks, daily workout videos will be posted on Designer Whey’s Facebook App.

Whether already fit and looking to sculpt or just starting out, all workouts will be carefully calibrated so anyone can get a great workout regardless of fitness level. Each Saturday and Sunday, guest trainers from around the world will be posting new and challenging workouts to provide even more opportunities to shape up. A variety of fitness routines & quick nutritious post-workout meals are central to shaping up.

Weight-lifting and protein are crucial to any weight-loss program. “Eating healthy and doing cardio exercises for 30 minutes at least 3 times each week are important. But if you want to shed fat and extra pounds, resistance training and full body conditioning should be major components of your fitness program. With more muscle, you’ll increase your metabolism and burn more calories throughout the day (or even when you are at rest). Consuming whey protein is beneficial at any time of day. But if you’re on an exercise program, enjoy a delicious serving of Designer Whey shortly after your workout. Studies show that people recover more quickly when doing so,” advise Designer Whey’s Resident Fitness Experts Steve and Bonnie Pfiester.

Those who take the fitness challenge will have multiple chances to score prizes from Designer Whey, Spira Footwear, ViewSports performance-wear, Gymboss timers, Bodylastics resistance band sets, AQUAhydrate performance water and Athleta apparel during daily, weekly and monthly drawings. Three contestants will be randomly selected at the end of the 8-week program to win a Grand Prize private fitness bootcamp trip in Florida with Steve and Bonnie Pfiester, complete with a luxury stay at Gloria Estefan’s Costa d’Este Beach Resort in Vero Beach, Florida.

And the contest isn’t just for Designer Whey fans. The celebrity trainer and the guest trainer with the most watched workout videos over the 8-week program will be named Designer Whey’s “Master Trainer” and receive Designer Whey products and a cash prize. This is a unique chance for the trainers to be recognized for the amazing work they do.

Designer Whey’s newly revamped and interactive site http://www.designerwhey.com also shines with fitness blogs, training plans, workout regimens, and advice by Steve and Bonnie Pfiester. With a goal to offer fitness support, education, and encouragement, “The Dynamic Duo” have worked in the fitness industry for decades and run the world-class Max Fitness Club in Vero Beach, Florida, home of BCx Boot Camp™. Steve, a certified Cross Fit Trainer with a BS in Physical Therapy, was a host and trainer for ABC’s Fat March and VH1’s Bridal Bootcamp. While Steve transforms bodies, Bonnie offers the support, education, and encouragement clients need to get the most out of their training. She is a local weekly fitness columnist and contributing author for various national publications.

Take the 8 week fitness challenge this month on Designer Whey’s Facebook App and learn more about how whey protein and an efficient workout regimen are vital for a healthy lifestyle with all that Steve and Bonnie have to offer at http://www.DesignerWhey.com.

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ABOUT WHEY PROTEIN
Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey’s ‘building blocks’ also known as ‘the essential amino acids’ are vital to recovery and performance.

DEDICATED TO RESEARCH
Designer Whey has spent more than $10 million on research to find the perfect blend of nutritional whey protein with great taste. Active people who use Designer Whey protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance. Media members looking for additional information on Designer Whey's complete line of protein powders and drinks should visit DESIGNERWHEY.com. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover delicious protein shake recipes.

ABOUT DESIGNER PROTEIN LLC
Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey has broadened its line in 2011 by launching ready to drink protein shakes and nutrition bars that carry on the brand's tradition of great tasting, lower calorie, best in class products. Designer Protein, LLC also offers the popular Aria™ women's protein product and is licensed to sell protein products under The Biggest Loser™ trademark of NBC Universal. Please visit http://www.designerwhey.com.

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Rachel Krupa
Krupa Consulting
323-448-0466
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