Union Metrics Announces Record Growth for TweetReach

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Quarterly revenue grows 244%; active subscribers up 177%

TweetReach
We tested many social tools before discovering TweetReach to be the perfect combination of accurate data, attractive reports, and the right price point. It's become a critical part of our social media business. - McBeard Media

Union Metrics, the maker of the popular Twitter analytics web service TweetReach, has announced record results for the first half of 2012, continuing its significant momentum from 2011. TweetReach, used everyday by thousands of companies around the world, provides business analytics to marketers and agencies to enable them to better understand and act upon the social media conversations happening around their brands. The popularity of TweetReach, increasingly being used as the standard measurement for campaign reach on Twitter, has led to the record growth in revenue and new customers.

“Whether they work for brands, agencies, media companies, or other large organizations, marketers around the world are using Twitter to engage with their audiences, and simple, standardized, and powerful analytics are needed to measure the impact of that activity,” said Hayes Davis, Co-Founder and CEO of Union Metrics. “This need for solid metrics on Twitter engagement and activity continues to create tremendous demand for our products, and our continued momentum is reflective of the value our customers see in TweetReach.”

"Since day one, TweetReach has become the cornerstone of social listening we do for our clients. It provides us instant insight and important metrics that help us measure campaign effectiveness," said Alec McNayr and Alan Beard of McBeard Media. "We tested many social tools before discovering TweetReach to be the perfect combination of accurate data, attractive reports, and the right price point. It's become a critical part of our social media business."

So far in 2012, TweetReach users have run more than 1.3 million Twitter analytics reports for thousands of users and brands. TweetReach now tracks and analyzes more than 2 million tweets per day with some customer events reaching peaks of over 100,000 tweets/minute. Just halfway through 2012, Union Metrics has surpassed its total 2011 revenue and the company grew quarterly revenue 244% over the same quarter last year. Active subscribers to the TweetReach service are up 177% since this time last year and include 60% of the top 25 public relations firms and over 25% of the Fortune 500.

The company has continued to find adoption in a variety of vertical markets, with media, entertainment, sports, and politics leading the way as a key contributors to its growth. So far in 2012, some of the events for which TweetReach has tracked Twitter activity include:

  • The 69th annual Golden Globes Awards
  • The 84th annual Academy Awards
  • The 54th annual Grammy Awards
  • The 47th annual Academy of Country Music Awards
  • ESPN’s X Games
  • NASCAR
  • UEFA Champions League Final
  • National election activity in both the United States and Mexico

Several recent enhancements to the TweetReach service have also been key contributors to the service’s growth and popularity, including:

  • A completely redesigned look for its snapshot Twitter analytics reports
  • Enhanced usability and organizational capabilities such as TweetReach Projects
  • Additional options for its advanced users including a new Ultimate subscriber plan
  • Release of the TweetReach API, enabling analysts and developers to integrate TweetReach data with third party tools.

About Union Metrics
Through TweetReach, Union Metrics enables companies to analyze the impact of their Twitter campaigns by determining the reach and exposure of any keyword, phrase, URL, hashtag, or Twitter name. Every day, thousands of people around the world use TweetReach to measure tweets about their brands, clients, and events. Union Metrics is based in San Francisco, and has recently opened an office in Austin, Texas. Follow @TweetReachApp on Twitter.

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