Freeman Engages Root for Strategy Execution Support

Share Article

Dallas-based Freeman, the premier provider of integrated services for face-to-face marketing events, has chosen Root to support the roll out of a new strategic initiative

Root has a better way for organizations to execute on their strategies.

We rely on Root to take us through their proven methodology to ensure everyone is informed, engaged and working toward the business outcomes we all want.”

Root, the strategy execution company, announced today that Dallas-based Freeman, the premier provider of integrated services for face-to-face marketing events, has chosen the company to support the rollout of a new strategic initiative.

Since 1927, Freeman has provided customers with comprehensive services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. Freeman has the ability to assist customers in all aspects of the trade show process, from set-up to take-down and everything in between.

“We have 70 offices and our teams produce more than 15,000 events every year, so aligning our employees on our strategy and company values is critical to the way we serve our customers,” said Carrie Freeman Parsons, Vice Chair, Freeman. “We rely on Root to take us through their proven methodology to ensure everyone is informed, engaged and working toward the business outcomes we all want.”

Root works with companies across all industries to help them engage their people as the engine for change. Root’s proven framework connects analytics, inspiration and business know-how in order to get people engaged and solve meaningful business problems.

About Root
Root is a strategy execution company that helps organizations engage their people as the catalyst and driver for change. Root does this by connecting people with complex strategies using creative and visual methods, transformative insights, and consulting know-how on strategy deployment and sustainment. With more than 20 years of capabilities developed from partnering with the world’s largest businesses, Root has created a proven framework that consistently achieves clarity, ownership, and results. Based in Sylvania, Ohio, Root has been recognized as a Great Place to Work for seven consecutive years. Visit http://www.rootinc.com for more information.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Monica Rohleder
Root
847-606-1973
Email >
Follow us on
Visit website