LEVANA® and the Juvenile Products Manufacturers Association Coordinate a Safe & Sound Zone

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The safety campaign kicks off today with the launch of http://www.BabyMonitorSafety.org, a website dedicated to sharing baby monitor usage and safety tips. Safety warning labels can be acquired by visiting this website and clicking on the LEVANA logo or by visiting http://mylevana.com/safety/jpma.php.

At LEVANA, and as a parent myself, child safety is a top priority. By joining this campaign, we are educating the public while keeping infants and toddlers out of harm’s way. We encourage all parents and caregivers visit our website and watch the video.

Cords on baby audio and video monitors can present a strangulation hazard to infants and toddlers when placed too close to cribs. As a preventative measure, LEVANA® has joined the Juvenile Products Manufacturers Association (JPMA) of Mount Laurel, NJ, in an awareness campaign to alert parents and caregivers how to properly use and position baby monitors and other line cords in the nursery.

The safety campaign kicks off today with the launch of http://BabyMonitorSafety.org, a website dedicated to sharing baby monitor usage and safety tips. Through this portal parents and caregivers can access baby monitor safety tips, advisories and a public safety video demonstrating safe use of a baby monitor. Safety warning labels for their LEVANA baby monitor can be acquired by visiting this website and clicking on the LEVANA logo or by visiting http://mylevana.com/safety/jpma.php.

“Parents and caregivers are urged to visit http://BabyMonitorSafety.org or http://mylevana.com/safety/jpma.php to obtain a LEVANA safety warning label for their monitor,” said Rianna Reid, LEVANA’s Brand Manager. “At LEVANA, and as a parent myself, child safety is a top priority. By joining this campaign, we are educating the public while keeping infants and toddlers out of harm’s way. We encourage all parents and caregivers visit our website and watch the video for more information.”

To prevent strangulation, LEVANA and JPMA urge parents and caregivers to:

  •     Immediately check the location of all monitors and other products with electric cords, including those mounted on the wall, to make sure cords are out of your child’s reach.
  •     Place monitor and other cords at least three feet away from any part of the crib, bassinet, play yard, or other safe sleep environment.
  •     Never position a monitor inside or on the edge of a crib.

About LEVANA:

LEVANA® is committed to the research, development and distribution of products designed to aid parents in ensuring the well-being of their children. Their products are inspired by the story of LEVANA, the Roman goddess of newborn children. A protector and caregiver, she devoted her existence to the well-being of infants. In 2002, SVAT™ started specializing in the design and manufacture of Video Security Products. Realizing the technology could also be applied to providing parents with peace of mind; LEVANA was born in 2006.

About the Juvenile Products Manufacturers Association:

The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers. Each year, JPMA sponsors Baby Safety Month in September to educate parents and caregivers on the importance of the safe use and selection of juvenile products. To find out more information about the JPMA Certification Program, the products certified and for a complete listing of JPMA members, please visit http://www.jpma.org. Follow JPMA on Twitter @JPMA, connect with JPMA on Facebook or on YouTube and visit http://www.jpma.org to learn more about additional safety tips and other JPMA initiatives.

Contact:
Rianna Reid, LEVANA Brand Manager, 905-353-0732 x2227 or email Rianna at marketing(at)cwdlimited(dot)com

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Rianna Reid
LEVANA
905-353-0732 2227
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