DEFENDER Direct Calls on RingRevenue to Dial Up Growth

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DEFENDER Direct leverages RingRevenue's call-based performance technology to expand distribution and deliver more calls to clients.

Partnering with RingRevenue [will enable DEFENDER Direct] to grow their performance marketing program through our growing network of ad networks and media partnerships.

DEFENDER Direct, the nation's largest Authorized Dealer of ADT and a top dealer for Dish Network, announced that they have selected RingRevenue, the leader in call-based performance marketing, to manage their call-based campaigns and expand their advertising distribution.

DEFENDER Direct is a World-Class Direct-Response marketer that currently leads the home security industry in their ability to close sales over the phone. Additionally, DEFENDER Direct operates over 130 installation offices across the U.S., installing ADT monitored security systems with their own Security Advisor employees, not 3rd party contractors.

"Partnering with RingRevenue allows DEFENDER Direct to not only manage and optimize their current pay-per-call campaigns, but more importantly, enables them to grow their performance marketing program through our growing network of ad networks and media partnerships," said RingRevenue CEO Jason Spievak. "The real value for DEFENDER Direct in this relationship will be their ability to recruit more performance-based media partners into their program and expand across more online, offline and mobile media types."

"We are most excited to have an avenue to reach out to a whole new base of publishers who utilize RingRevenue as their primary platform. Everything from the easily accessible creatives to the quick access of reporting should help to make the process easy and therefore draw more publishers to our program," said Takeisha Young, Marketing Specialist at DEFENDER Direct.

"We intend to utilize RingRevenue as a tool to help each publisher perform to the best of their ability, making everyone happy in the process," Young added. Leveraging RingRevenue's platform is in perfect alignment with DEFENDER Direct's commitment to enhance both their marketing and sales systems, a commitment that makes them best in class at turning shoppers into actual customers.

About DEFENDER Direct

At DEFENDER, we are called to a greater purpose. We exist to grow leaders. Our people are leading families, kid's soccer teams, volunteer organizations and church groups. Our people are building homes for the underserved in third world countries, working in homeless shelters and doing so much more. DEFENDER develops leaders not just for today but for the future. The principles that DEFENDER teaches and the generations imprinted with those lessons will endure. This is our sustaining legacy. For more information on DEFENDER Direct or to contact us, please visit or call (317) 810-4720, and ask for Affiliate Marketing.

About RingRevenue

More calls. More customers. We'll prove it. RingRevenue improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue's patented call performance marketing platform captures and converts more high-value customers. RingRevenue's comprehensive tracking and analytics consistently increase revenues from mobile, print and other "offline" media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. Watch this video to learn more about RingRevenue. To request a demo, please visit our homepage or call (888) 675-2007.

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Arden Bullard
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