Competitrack Launches Canadian Ad Tracking Service

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Marketers can now monitor U.S. and Canadian creative from a single vendor.

Advertisers can seamlessly monitor Canadian and U.S. creative. Click chart to see more.

Competitrack, the largest supplier of advertising creative in the U.S., debuts its Canadian service this week, bridging the border with a comprehensive service that combines U.S. and Canadian ad tracking under one roof.

Now advertisers and agencies can seamlessly monitor U.S. and Canadian ad creative through a single source, relying on the same ad classifications, naming conventions and message coding in place for U.S. advertising.

Competitrack Creative Monitoring is more convenient, more comprehensive, and more cost-effective for marketers who advertise in Canada and the U.S.

The new Canadian service covers more than 260 leading media outlets in 14 cities across 6 media, including network, spot and cable TV, newspapers, magazines, and online display. The service dovetails with Competitrack’s extensive U.S. system to provide seamless two-country coverage.

"U.S. companies want to monitor Canadian advertising more closely, and have had few resources to do that,” said Competitrack CEO Bob Moss. “This is an extension of the comprehensive service we provide in the U.S.”

Until now, marketers’ main option for tracking Canadian creative across all key media was to use a Canada-only service with a different classification and naming structure. Under Competitrack’s system, advertisers can search a single database to find all advertising in both countries. Clients can search for ads by product, brand, category, media, language, and other variables.

“Clients can easily see if one message is running simultaneously in both countries – or, if different ads are being used, they can compare how the messaging differs between markets,” Moss said.

A single-source system also saves money for clients who otherwise would end up buying Canadian and U.S. versions of the same ad.

Competitrack’s combined service also lets clients:

  •     View ads in their entirety and at full resolution
  •     Download ads on a limited basis
  •     Receive New Ad Alerts, instantly notifying users of breaking ads and campaigns

Competitrack is integrating all Canadian ads into its extensive advertising archive that now houses over 5 million U.S. ads dating back to 1999.

About Competitrack
Competitrack is a full-service competitive advertising tracking firm, providing U.S. and international creative tracking, competitive spending analyses, multicultural ad tracking, co-op ad tracking, and ad verification services. To learn more, visit us at

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Kathy D’Onofrio
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