SEO Positive Respond to New PPC Spending Figures

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The online marketing specialists at SEO Positive have assessed the findings from a recent study conducted by Econsultancy regarding paid search spend in relation to the Microsoft and Bing Alliance.

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The paid search department at SEO Positive have reacted to the figures with interest

Econsultancy, the leading digital marketing resources centre, conducted their UK Search Engine Marketing Benchmark Report for 2012 asking companies how their paid search budget had altered across various platforms throughout the past year. The results showed that whilst 59% increased their spend within Google, only 21% spent more on Bing or Yahoo. The findings also showed that when asked whether the new alliance between Bing and Yahoo would encourage them to increase their spending within the new platform, only 20% indicated that it would.

The paid search department at SEO Positive have reacted to the figures with interest, particularly intrigued at the results considering the time saving benefits of being able to run campaigns on the platforms simultaneously. Head of PPC at the Chelmsford based agency, Evaldas Balcius, explains why he believes the new coalition has failed to reach great levels of success.

“Whilst the development certainly brings worthy benefits to PPC managers, statistics show that relatively, there aren’t enough people using Bing and Yahoo to persuade paid advertisers to increase their budget in this area”, claims Evaldas. He also explains that the option simply isn’t suitable for everyone.

“Moreover, for those promoting niche products, or anyone focusing on particularly long search terms, the amount of traffic generated for these queries just isn’t high enough.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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Ben Austin
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