However it seems when it comes to backing up their digital life women have a lot to learn from, wait for it, men!
(PRWEB UK) 16 July 2012
Jennifer Lopez starred in the 2010 romantic comedy ‘The Back-up Plan’ where she played a single mother with a backup plan for her life. However it seems when it comes to backing up their digital life women have a lot to learn from, wait for it, men!
Bulldog Backup, the Scottish based cloud backup and storage company, had a look at their client base to analyse the backup habits of their male and female customers and were frankly shocked with what they found. In fact when looking at the composition of their customer base they discovered that only around 12% of them were women! Now it could be argued that less women than men have a computer and to a very small degree this is true, although the difference nowadays can be measured in single percentage points.
So, is there a reason or reasons why Bulldog Backup’s figures are so skewed?
“I think in many respects it is the fault of companies like us for not reaching out to our potential female audience. For example if you look at where we advertise and are active in the online community it tends to be focused around traditionally male oriented sites and forums, particularly the once that focus solely on tech. Now I’m not saying that women don’t visit these sites and play an active role in the tech community, because they do, it’s just that proportionally a lot less of them spend their free time reading up about the latest tech, games etc.” Explained Dougie Fisher, Bulldog Backup’s CEO.
“I think for the most part when people are aware of our products and what they can do for them they are impressed to the point of purchasing, it’s simply a case of getting that message to a wider audience. It’s also important to remember that a man’s precious photos or files are just as important as a woman’s and it is our responsibility as a company to promote the benefits of not just backing up your data to the cloud but having at least some kind of backup strategy.”
On the back of this research the company intend to concentrate extra resources in acquiring more female customers and this month launched a backup awareness campaign aimed specifically at women with a great offer. Until the end of July female users can get 25% off any
Bulldog Backup Protect or Pro Plan by using promo code*: womenrock
The company are keen to hear your thoughts as to why less women backup than men so please join the discussion on Twitter @bulldogbackup #backupplan #womenrock
*Don’t panic if you’ve got a Y chromosome the code will still work for you.
You can read Dougie Fisher's blog post on the subject here: http://www.bulldogbackup.com/2012/07/women-dont-backup-honestly/