App Idol - Make your App Idea A Reality - Goes Live

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Wednesday July 11, 2012: launches the App Idol competition, in which everybody from around the world is invited to submit their app idea. The winner will be announced on 16th August and as part of the prize they will have their app developed by the leading development company Locassa, as well as winning the $1000 prize money and significant publicity on and partner sites.

We’re very excited about giving an ordinary person with a great app idea the opportunity to realize their dreams.

The competition is now open, and will be for two weeks, for entrants to submit their idea in written form, with the hope that they will be shortlisted as one of 20 finalists who will then be asked to produce a video of them explaining why their app idea should win this incredible opportunity.

The finalists’ submissions will then be handed to a panel of esteemed judges, including successful young entrepreneur Chris Maddern, Locassa’s CEO Simon Lee, iPhone Life’s Editor Alex Cequea and rags-to-riches bin man-turned-successful app developer Rob Shoesmith, who will determine the final outcome.

Once the winner is announced, they will begin work with Locassa in developing the app, along with the invaluable feedback and mentoring from the app entrepreneurs on the panel of judges.

The app itself will receive an enormous amount of publicity and marketing on as well as our partner sites and will be promoted to the combined social media followership of 100,000+ followers of our high profile judges; the winner will also be featured on and circulated to their 100,000 newsletter subscribers.

iPhoneAppCafe’s editor David Harfield says that, “Since iPhone apps have been such a huge part of our professional and personal lives for the past few years, we thought, who better than us to try and launch the next big success story?! We’re very excited about giving an ordinary person with a great app idea the opportunity to realize their dreams.”

More details can be found at:

David Harfield
Tel: +44 208 432 4500

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David Harfield
0208 432 4500
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