Get A “Gigastar” Makeover With The New Dame Edna App

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Jenny Craig has launched an “Edna Forever” Facebook app which gives you the chance to "gigastar" yourself by adding the Dame’s famous glasses and headpiece onto your photos.

“Gigastar” Makeover With The New Dame Edna App

“Gigastar” Makeover With The New Dame Edna App

Jenny Craig has launched an “Edna Forever” Facebook app to support Dame Edna Everage and her manager Barry Humphries, who have both lost 18lbs so far on the Jenny Craig weight loss programme.

The app is designed for Edna’s “adoring fans” to come together on Facebook and commit to doing something positive for their own health – just like the Dame. In the process, they can give themselves the “Gigastar” treatment.

A simple three-step process allows the user to add the iconic purple wig and bedazzled glasses to their pictures and then share the result with their friends.

The message behind the campaign is simple - Edna is a legend; she deserves to live forever and JENNY CRAIG wants the public to rally behind her weight loss journey.

Dame Edna and Barry Humphries were announced in April as Jenny Craig’s latest ambassadors, aiming to lose 33lbs each in order to prepare for the high demands of Edna’s national farewell tour – Eat, Pray, Laugh.

Gigastar yourself by adding the Dame’s famous glasses and headpiece onto your photos with the “Edna Forever” App by clicking here. Or look for “Jenny Craig UK” on Facebook.

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For further information please contact:
Sam Westcott, PR Manager Jenny Craig – 07585 909541 / sam(dot)westcott(at)uk(dot)nestle(dot)com

Note to editors:

A leading global weight loss programme, Jenny Craig’s unique Mind-Food-Body approach combines delicious home delivered food with weekly one-to-one consultations. JENNY CRAIG has had more than 5 million clients over the past 10 years in US, Canada, Australia and New Zealand and launched in the UK in April 2010.

Jenny Craig costs from £11 per day. For more information contact 0800 088 2034 or visit http://www.jennycraig.co.uk.

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Sam Westcott