3dcart merchants can now take advantage of the entire suite of MailChimp’s ecommerce features based on a tight API integration between the two software platforms.
Tamarac, FL (PRWEB) July 12, 2012
Shopping cart software provider 3dcart just completed an advanced API integration with MailChimp. Merchants using 3dcart can now easily segment mailing lists to target different types of customers with the Ecommerce Segmentation feature. The API integration also includes MailChimp’s Ecommerce360, a feature that tracks customers from the minute they open the email until they make a purchase.
MailChimp is one of today’s most popular email marketing platforms. It simplifies how businesses design, share and track email campaigns. 3dcart merchants can now take advantage of the entire suite of MailChimp’s ecommerce features based on a tight API integration between the two software platforms.
The new configuration automatically synchronizes the 3dcart merchant’s customers and newsletter subscribers with mailing list information stored in MailChimp. Mailing lists are automatically formatted to receive order information and customer details, simplifying how MailChimp uses the data for campaigns.
“Many 3dcart merchants use MailChimp to power their email campaigns,” said 3dcart CEO Gil Gonzalo. “Building an API integration ensures our retailers get the benefit of the full integration. It’s part of a concerted effort on our part to stay tightly integrated with the top names in ecommerce.”
3dcart merchants now get access to:
- Ecommerce Segmentation: Merchants don’t send the same emails to every customer. Based on how retailers define different lists, 3dcart syncs relevant customer history data so MailChimp can identify the appropriate category for each customer based on products purchased or amount spent over time.
- Ecommerce360 Tracking: Customers may travel a long path to get from an email to an actual purchase. To give merchants more insight into optimizing those paths, Ecommerce360 tracking reports shopper behavior from end to end of the email marketing process.
To get started, sign up for an account with MailChimp. Visit https://support.3dcart.com/3dcart2/Knowledgebase/Article/View/501/0/mailchimp-integration for step-by-step instructions on installation.
3dcart (http://www.3dcart.com) is the leading ecommerce provider for businesses of all sizes. It simplifies the complexity associated with building an online store and in the process helps businesses succeed online. The company partners with more than 200 of the world’s leading online services providers, including payment solutions, shipping carriers and more. Its web-based offering provides the most complete set of ecommerce services available, including website building, order management and marketing tools.
3dcart serves thousands of customers worldwide. Services include the tools, advice, technical support, and technology to manage an entire online operation successful. Established in 1997, 3dcart’s entire operation including product development and technical support is U.S. based in their Tamarac, Florida offices. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in Mobile Commerce and Social Marketing. With over 15,000 successful clients, including The New York Times, Candy.com, Blue Diamond®, The Coffee Bean & Tea Leaf®, and many others.