Where 2 Get It Launches Location Based Marketing Analytics Software

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Where 2 Get It, Inc. has launched a new location-based analytics product known as Thematic Analytics. Where 2 Get It is a leading provider of Location Based Digital Marketing Solutions. Thematic Analytics is an extension of Where 2 Get It’s existing product line that will allow multi-location brands to analyze marketing data at a hyper-local level.

Thematic Analytics is a data analysis tool which plots marketing metrics on a visual map. By visualizing marketing metrics at a truly local level, Thematic Analytics will enable Where 2 Get It’s clients to easily and effectively understand how digital marketing initiatives impact in-store sales and regional traffic

Key features of Thematic Analytics include -

  • Dynamic analytics mapping. Key metrics can be viewed at the country, state, zip, and city level, and users of Thematic Analytics can easily drill down and compare target regions.
  • Multi-channel analytics. Thematic Analytics is designed to work within the increasingly cross-channel digital marketing environment. Users can analyze data using channel dimensions such as web, mobile, social, search, and more.
  • Build your own Metric Bucket. Users can easily drag and drop the metrics they want to view, enabling seamless data analysis and endless options for generating marketing insights.

Currently available metrics and filters include -

Metrics:

  • Local Search Volume
  • Foursquare Check-ins
  • Page Views
  • Visits
  • Send-to-Phone Requests
  • Send-to-Email Requests
  • Driving Direction Requests

Filters:

  • Channel
  • Time

Thematic Analytics was developed by Where 2 Get It Product Manager Alex Hsu. Describing this newly launched product, Alex commented, “Thematic Analytics will revolutionize the way that national brands analyze and optimize online marketing campaigns. Traditional web analytics is often stuck in tables, spreadsheets, and graphs - this type of data is hard to understand and rarely produces really actionable local marketing insights. By literally placing analytics on a map, our clients will be able to instantly see how their online marketing is working for every individual store and target market.”

Thematic Analytics is now available for all existing Where 2 Get It clients. Where 2 Get It will continue to improve Thematic Analytics by adding more metrics, filters, and features to deliver a best-in-class analytics tool that works in concert with Where 2 Get It’s other leading solutions.

About Where 2 Get It

Where 2 Get It was founded in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 500,000 brick-and-mortar locations, Where 2 Get It has channel strength that reaches millions of consumers around the world.

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Rio Iwashita

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