Life-like App from Nucleus Medical Media Gives Heart Patients Reason to Diet, Exercise

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Free app simulates the silent progression of coronary artery disease

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“Nucleus is working with sponsoring partners who wish to reach an audience of patients and clinicians, and who share our vision of improving global health literacy.” - Ron Collins, CEO

A new app for the iPad, iHeart Touch, may be a doctor’s new best friend when it comes to persuading millions of Americans to lose weight and exercise. The app uses a life-like beating heart that takes patients inside an artery, showing the effects of years of plaque buildup in coronary artery disease, ultimately leading to a heart attack. The deceptively entertaining app gives patients a glimpse into a possibly grim future, but with a purpose: to start conversations with their doctors about taking better care of themselves.

Created by Nucleus Medical Media, iHeart Touch also includes animations of diseases and treatments, such as coronary angiography, coronary angioplasty (PCI), and coronary artery bypass graft (CABG), some of which go into graphic detail. “The over-arching mission of Nucleus is to raise health literacy,” said Ron Collins, co-founder and CEO of the company, “and we believe patients will take positive action when they are able to see the full scope of what lies in store for them.”

New Jersey physician Jeff Taylor, a cardiologist at Robert Wood Johnson University Hospital, called the app a “great concept”, stating: “I believe the animations are much easier for patients to understand than still images printed on fliers, or even the pre-constructed printouts from an EMR we are required to give out as part of meaningful use criteria.”

iHeart Touch is the first of a line of free mobile apps Nucleus Medical Media plans to release for clinicians and patients in the U.S. beginning in 2012. “Our goal is to pay for app development through corporate sponsorships so clinicians may use them freely with patients,” said Collins. “Nucleus is working with sponsoring partners who wish to reach an audience of patients and clinicians, and who share our vision of improving global health literacy.”    

The iHeart Touch app is available online at the Apple App Store and free to download through iTunes at:

For further comment, contact Ronald Collins, CEO and Co-founder of Nucleus Medical Media, at rcollins(at)nucleusinc(dot)com or (770) 805-0460

Founded in 1997, Nucleus Medical Media, Inc. is an award-winning creator of medical illustrations, medical animations, and interactive multimedia for the publishing, legal, healthcare, entertainment, pharmaceutical, medical device, and academic markets. Nucleus’s clients and partners include WebMD, McGraw-Hill, Dr. Oz, EBSCO Publishing, and thousands of other businesses in new and traditional media. Nucleus employs the world’s largest team of graduate-degreed medical illustrators, and has a Medical Review Board with more than 75 physicians and nurses. For more information, visit

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