“A typical store collects hours and hours of video footage but only view it in connection with criminal activity or theft,” said Scott Goodwin, President of LMI Systems, Inc.
(PRWEB) July 14, 2012
LMI Systems, Inc., Atlanta’s premiere high and low voltage solutions provider, announced today that it would be selling and installing solutions from intelligent video solutions company i3 International. LMI Systems, Inc. will be equipping its clients with i3’s Business Activity Monitoring (BAM) software, an application that parses and analyzes video feed from i3 International’s security recorders to provide business intelligence on shopper activities.
“A typical store collects hours and hours of video footage but only view it in connection with criminal activity or theft,” said Scott Goodwin, President of LMI Systems, Inc. “BAM processes this underutilized data to provide store owners with actionable information on customer (and employee) behavior they can use to increase sales.”
BAM works by analyzing the movement of the individual bits of information that make up an image (pixels) and masking out other, static image elements, thereby identifying and capturing moving objects such as people. With BAM, working in tandem with cameras throughout the store, owners can obtain information such as how long customers spend in a department, whether or not sales personnel engage them, and if activities or displays specifically attract (or deter) their interest.
BAM presents results in a series of graphical charts, making it easy for users to discern trends and patterns. This information provides data on traffic flow, peak business periods and other important metrics. Paired with sales data, it lets store owners how many shoppers become buyers and provide insight into why they might leave without buying. BAM also integrates with a wide variety of point-of-purchase systems to facilitate better merchandising.
“Shopper behavior is key indicator of a store’s success, especially with its merchandise displays, point of sale materials, and other customer-facing components, yet many stores lack the information to know what shoppers are doing,” said Goodwin. “With BAM, store owners can identify both problems and opportunities that will help them to convert more shoppers into purchasers.”
About i3 International
Founded in 1987, i3 International was originally established to assist customers with security installations. The firm subsequently found a niche producing and distributing digital video management systems. Headquartered in Toronto, Ontario, i3 International partners with companies such as LMI Systems, Inc. to create a vast distribution network. For more information, visit http://www.i3international.com.
About LMI Systems, Inc.
LMI has been serving contractors and building owners in Metro Atlanta and across the state since 1962. We started as LMI – where LMI stood for Lighting Maintenance, Inc. – but as power and connectivity became more sophisticated so did our business. Today LMI represents Leadership in our industry, Motivation to serve and an Intelligent approach to problem solving. With services spanning eight different disciplines from five virtual firms in-house, we want to be your go-to for anything powered as well as your one neck to choke if problems arise. For additional information, visit http://www.lmisystemsinc.com.