New York, New York (PRWEB) July 11, 2012
The use of palladium in wedding rings is a growing trend. This is mainly because the hypoallergenic metal is a more affordable alternative to platinum. Allurez, an online jewelry designer and retailer, is shifting gears in their marketing tactics in order to promote this precious metal. The company feels that palladium jewelry, especially palladium wedding rings, are something that a growing number of consumers will invest in.
A spokesperson for the company said "Some people don't buy palladium jewelry because they don't know enough about it. Palladium is inexpensive and lasts a lifetime. The metal costs almost as much as 14k Gold, but has many of the properties of platinum."
Allurez invests a fair amount of resources in obtaining consumer feedback. Allurez learned from its customers that most people that do select palladium wedding rings from their site do so because of the value for the money.
Allurez has outlined some of the properties of palladium in the jewelry education section of their site. They are as follows:
Allurez jeweler's top selling wedding rings come in palladium. This means that customers can purchase antique, carved, eternity, gemstone, halo, hand engraved, pave, side stone accented and three-stone palladium wedding rings on the site at an affordable price. Consumers still have the option to purchase the same wedding bands in Platinum and other metals. The site also offers free engraving to its customers.
Based in New-York, Allurez is an established leader in the online jewelry retail business. They offer a wide variety of high-end products at affordable prices. They have their own designer collection and release new lines of products on a weekly basis. For more information, visit http://www.Allurez.com.