Saugatuck Report Tracks Change and Power in Cloud Business Analytics and BI

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New research report analyzes fundamental benefits of Cloud-based BI in enterprise business management.

The concept of business analytics and BI has never been more popular than it is today. Analyst and media coverage emphasize gains in operational stability and reductions in costs; providers emphasize a wide (almost vast) array of business improvements. But beyond the hype, interest in, and use of, analytics and BI in its many forms is being driven by the following factors:

1. Continuing economic uncertainty,
2. A focus by business leaders on low-cost, high-impact, measurable business improvement; and
3. A resulting focus by IT leaders on cost-effective, scalable, and quickly-implemented Cloud-based solutions.

Saugatuck’s latest Strategic Research Report – Redefining Business Intelligence, Analytics, The Cloud, and The Future – looks at how we can and should define BI and analytics, how this area is being shaped by the Cloud, and what buyers, users, and providers have to look forward to in the coming years.

“This Strategic Research Report examines what Cloud-based BI and analytics is and can be, how it is being used to benefit user enterprises, how it can be expected to change in the coming years, and how to plan for and manage it to achieve full business benefits. Think of it as a handbook for understanding and planning the acquisition and deployment of Cloud-based analytics and BI solutions, including the analysis and selection of providers of these solutions,” explains lead author Brian Dooley.

The core of the report is a compilation of ongoing Saugatuck Technology research programs, including the company’s global survey and interview work with user enterprise business and IT leaders, as well as regular briefings with dozens of Cloud-based and other types of analytics and BI providers and developers. Analysis, insight, and guidance is provided by Dooley with other senior Saugatuck contributors, including CEO Bill McNee and SVP/Head of Research Bruce Guptill.

The 14-page report is available beginning today to clients of Saugatuck’s Continuous Research Services (CRS) subscription research and inquiry program. The report is also available for downloading by Saugatuck CRS clients and registered members of industry media by clicking here ( Non-clients can purchase and download the report here (

About Saugatuck Technology
Saugatuck Technology, Inc., provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including Software-as-a-Service (SaaS), Cloud Infrastructure, Social Computing, Mobility and Advanced Analytics, among others. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Falmouth, MA, Santa Clara, CA and in Wiesbaden, Germany. For more information, please visit or call +1.203.454.3900.

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Chris MacGregor