San Mateo, CA (PRWEB) July 12, 2012
On a new podcast, found exclusively on popular retail thought leadership site What’s Next Retail, Randy Davidson, international retail consultant who specializes in compliance and payment processing topics, addressed challenges related to the implementation of self-service, mobility, and social media for retailers.
Davidson said, “Mobility really has two perspectives. The first perspective is self-service and mobile applications as they relate to customers, and then secondly, mobility or tablet-type applications that would relate to employees within the stores. And there’s a lot of added value that comes with mobile or self-service opportunities from both perspectives.”
Davidson discussed that what mobility and self-service provide are essentially additional methods of interaction with customers with respect to the retailer’s business. By 2014, almost every mobile phone in the U.S. will be a smartphone and it’s estimated that as many as 40% of Americans use tablets. This opens up those additional opportunities for interactions with customers, he said.
“It could be as simple as being able to get store location information from a mobile phone. Or for customers being able to find a product, do a price-check, and check availability. With smartphones, particularly with younger consumers, moving into places like social media, Twitter, scanning of QR codes for product information, other things that are available with respect to a mobile hand-held device becomes paramount for retailers to plan adequately for.”
Also on the podcast, Davidson addresses North America retailers and how they stand versus retailers overseas as it relates to mobility, self-service, and social media.
Click here to listen to the podcast.
Randy Davidson is the Senior Retail Industry Analyst at Tectura and a regular contributor to
WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners.