North American Van Lines and Allied Van Lines Select BookFresh For Online Appointment Setting Technology

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San Francisco based firm is first to help moving customers schedule an in-home estimate online 24/7

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Two major household moving service companies, Allied Van Lines, Inc. and North American Van Lines, Inc., have announced a strategic integration with San Francisco based BookFresh, a leading online scheduling company. This relationship allows customers to use BookFresh's proprietary real-time appointment scheduling technology to request and schedule an in-home estimate online in the U.S. and Canada with participating agents, 24 hours a day, 7 days a week.

Requesting an estimate is simple: The customer just enters their originating zip code in the online form, and BookFresh’s system determines if there is a local agent participating in the program. If so, the customer can view available times and pick one that is most convenient, days or weeks in the future. Once a time is selected, both the customer and sales agent are notified of the appointment via e-mail.

“We wanted to empower customers to be able to get a quote based on their availability and timeframe as soon as possible,” explains Chris Borrink, VP and General Manager for both brands. “BookFresh’s technology was the perfect solution and has lead to a double digit percent increase in booked appointments since it was implemented nationally. ”

“We believe this partnership is a game-changer for the moving industry,” states Evan Ginsburg, CEO of BookFresh. “Consumers can now select a time when it is convenient for them. It’s a win-win for everyone and we are excited about the efficiency gains made by SIRVA’s agents and the improved experience for their customers.”

The BookFresh technology is currently available on both the Allied and North American Van Lines corporate websites, as well as participating selected agent websites.

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About Allied Van Lines, Inc.
Established in 1928, Allied Van Lines, Inc., with more than 400 agent locations in North America, is an experienced leader in household goods moving and specialized transportation services. Allied is one of the world’s largest moving companies and one of the established global brands of SIRVA, Inc., a leader in providing relocation services to corporations, consumers and governments around the world. For more information about Allied, visit U.S. DOT No. 076235

About North American Van Lines, Inc.
Established in 1933, North American Van Lines, Inc. is a leader in providing relocation solutions to a well-established and diverse customer base around the world. With headquarters in Fort Wayne, Indiana and more than 500 agents worldwide, North American is one of the established global brands of SIRVA, Inc. and handles corporate, government, military and private relocations and operates in the U.S., Canada and more than 100 countries worldwide. Information on North American Van Lines can be found on the Internet at U.S. DOT No. 070851

About SIRVA, Inc.
SIRVA, Inc. is a leading provider of relocation solutions to a well-established and diverse customer base around the world. SIRVA handles all aspects of relocation, including home purchase and home sale services, household goods moving, mortgage services, and home closing and settlement services. SIRVA conducts more than 300,000 relocations per year, transferring corporate and government employees in addition to individual consumers. SIRVA’s well-recognized brands include Allied, Allied International, Allied Pickfords, Allied Special Products, DJK Residential, Global, North American, North American International, SIRVA Mortgage, SIRVA Move Management, SIRVA Relocation and SIRVA Settlement. More information about SIRVA can be found on the Company's Web site at

About BookFresh
BookFresh LLC is a San Francisco based online scheduling service designed specifically for the millions of small business owners who provide services for a living. BookFresh provides an online workspace for business owners and their clients to book and manage appointments. This eliminates phone tag, allows the business owner to concentrate on service delivery, and creates a more effective and professional online presence for any business. BookFresh is easy to use and does not require users to download or install software, and is securely accessible from any computer. For more information, visit

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Chris Borrink
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