Atlanta, GA (PRWEB) July 11, 2012
The List, the leading online business intelligence and lead generation resource for those in the marketing services and media industries, announced today the integration of a digital display advertising aggregation tool; Moat, allowing media buyers, sellers, advertisers and publishers brand-focused intelligence to help them with proactive new business development.
With this new feature, customers of The List can view not only advertising sales leads data, but also both current and past digital display ads. More importantly they can capture the details that brands care most about: the publisher and placement of a specific advertisement.
“Our customers are in love with this tool. Everyone from media sales teams, planners and buyers, to new business directors and even creative teams within agencies are using the platform to gain brand specific insights on digital display advertising,” says Dave Currie, Chief Marketing Officer of The List.
John Woodbridge, Business Development Associate at IQ – an agency with digital at their core with clients like iShares, Yamaha and Neenah Paper – says, “It’s really useful when I’m researching what a company and its competitors are doing with display ads. It’s a quick, easy and, most importantly, accurate way of finding information that previously took a lot of time to track down.”
Woodbridge continues, “Because of the simplicity and organization, it’s the fastest tool I’ve found anywhere to see up-to-date ads being served by companies and brands. Viewing all of these ads as a group and the dates and places they were last seen provides real value that can be passed on to our clients. With this feature added to The List, I’m able to manage our business development research across multi-channel campaigns.”
Following the release of a LinkedIn Connector and The List CRM in recent weeks, the integration with Moat continues The List’s focus on creating actionable advertising sales leads intelligence.
“Partnerships like these continue to reinforce our innovative spirit, and business development expertise that is continually focused on saving time and driving our customers’ success,” comments Todd Knutson, Chief Executive Officer of The List.
Moat is currently available to all customers of The List.
About The List
As a new business intelligence and lead generation resource for business development professionals, The List (http://www.thelistinc.com) provides access to more than 114,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada.
Moat is a New York-based SaaS company focused on building products for brand advertisers and premium publishers. The company was founded by Jonah Goodhart, Noah Goodhart, and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, visit http://www.moat.com.
IQ is an advertising agency with digital at our core. Our mission is to grow our client's business by making the complex simple. We have deep multi-channel experience, although we are particularly known for our work in digital. Clients include Allstate, Microsoft, Yamaha, Under Armour and iShares. For more visit http://www.iqagency.com.