Continuing Education Publicity Expert to Speak at “Effective Internet Marketing of Seminars and Conferences”

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Continuing education publicity expert Henry DeVries to speak at the annual Effective Internet Marketing of Seminars and Conferences three-day event in Chicago August 26-28, 2012.

“Whether you're a newcomer or a veteran at filling seats at any event…you'll come away from this conference with new and effective ways to pack the house and show a healthy profit,” says conference organizer Ralph Elliott of Clemson University

Continuing education publicity expert Henry DeVries will speak on “Free Publicity Secrets for Your Seminars & Conferences so You Get More Buzz, More Blogs and More Registrations” at the annual Effective Internet Marketing of Seminars and Conferences three-day event in Chicago August 26-28, 2012. Registration information is available at http://www.clemsonconferences.com.

DeVries is an educator, newspaper columnist and author who speaks to thousands of business owners and executives each year. He teaches marketing and is the assistant dean of the continuing education arm of the University of California San Diego.

A former president of a large West Coast advertising and public relations agency, he helped the firm double revenues and earn a spot in the Ad Age 500 by closing deals with companies like Marriott, PETCO and Sunkist. He is a newspaper columnist, TV commentator and is the co-author of How to Close a Deal Like Warren Buffett (McGrw-Hill, Nov. 2012), Self-Marketing Secrets, Pain Killer Marketing and Closing America’s Job Gap. He earned his MBA at San Diego State University and has completed certificate programs at the Harvard Business School.

“Whether you're a newcomer or a veteran at filling seats at any event - large or small, niche topic, or general interest, high-ticket or low - you'll come away from this conference with new and effective ways to pack the house and show a healthy profit,” says conference organizer Ralph Elliott of Clemson University.

“This is 15 hours of focused exchanges of ideas with practical examples, shared experiences, and networking experiences,” adds Elliott. “Attendees need to come ready to roll up their sleeves for two three days of learning the ins and outs of promoting their next seminar, workshop, seminar, or full-blown conference.”

Registration includes admission to a complimentary pre-conference workshop, all speaker sessions, two continental breakfasts, two networking socials, special breaks, comprehensive course materials, and all follow-up services. The optional pre-conference workshop begins at 2 pm on Sunday. The conference ends at 5 pm Tuesday.

The event is offered to help companies, associations, trade groups and universities that hold public seminars and conferences. A roster of recognized experts and educators will cover topics ranging from smart, efficient execution of website marketing to sophisticated social media selling strategies.

Topics to be addressed at the conference include:

  •     “How to Capitalize on Social Media to Get More Seminar/Conference Attendees”
  •     “Creating Web Content that Converts Visitors to Registrations”
  •     “How to Turn Your Unprofitable Seminars into Highly Successful Certificate Programs”
  •     “Preparing and Mining Data to Boost Seminar and Conference Attendance”
  •     “How to Negotiate Liability-Free Contracts”
  •     “How to Combine Email & Social Media Marketing for Maximum Impact”
  •     “Search Engine Optimization and Search Engine Marketing to Get More Traffic & Registrations”
  •     “How to Use Google Analytics to Maximize Your Multichannel Event Marketing”
  •     “How to Get More Conversions Using An Online Drip Marketing System that Integrates Video”
  •     “How to Integrate Mobile Marketing into Your Event Marketing Promotional Mix”

Registration includes admission to a complimentary pre-conference workshop, all speaker sessions, two continental breakfasts, two networking socials, special breaks, comprehensive course materials, and all follow-up services. The optional pre-conference workshop begins at 2 pm on Sunday. The conference ends at 5 pm Tuesday.

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Henry DeVries