(PRWEB) July 14, 2012
There's a movement in the beauty world to go back to the basics: To feed your skin right and build a firm foundation for a fabulous, healthy complexion. Dull, lifeless complexion? Or rough, crinkled, blemished skin? These signs of fatigue could be your skin screaming "Feed me!"
You are what you eat. However, most of the nutrients from the diet are first channeled to vital organs, leaving only minuscule amounts for the skin, where they power up cells for healthy daily function. Direct application of active nutrients optimized to penetrate the skin is the surefire way to deliver maximum cellular nourishment and effective antioxidant protection against the ravages of time.
Recognizing the need to go back to basics and replenish skin cells from within, The Sloane Clinic has come up with a new line of skincare products aptly named Skin Superfood because it does precisely what it says--- it feeds the skin from within.
“The paradigm shift is: moving away from treating skin problems after they have arisen, and towards creating a healthy foundation for your skin to live, breathe and grow. That is our aim with Skin Superfood.” says Dr Low Chai Ling, Medical Director of The Sloane Clinic.
The Case for Antioxidants
One can't talk about superfoods without mentioning antioxidants which elevate peasant vegetation to royalty status.
Oxidation secondary to free radical attack (unstable molecules released especially when one is exposed to smoke, pollution or sun) leads to tissue damage and skin ageing – the similar process which causes your beautiful photograph to turn yellow and fade with time. Antioxidants neutralize the free radicals, buffering collagen fibers and skin cells against this constant assault to maintain skin’s youthful smoothness, bouncy firmness and clear luminosity.
It is with this in mind that Sloane inc’s Skin Superfood with Red algae is formulated with one of the most potent antioxidants on the market--- Astaxanthin. Astaxanthin is one of the latest and most powerful superfood in the anti-ageing scene. Produced by the red algae as a natural defense mechanism against the harsh elements, this mighty antioxidant or "Vitamin X" was found to be 550 times more potent than Vitamin E, 800 times more powerful than CoQ10, and 6000 times stronger than Vitamin C!
Red algae is one of the ocean's richest treasure trove, with a potent mix of antioxidant, vitamins and proteins, making it the perfect skin-saving phytonutrient. Just don't go around slapping slimy seaweed on your face: it won't have the same crinkle-erasing effect.
With Sloane Inc. Skin Superfood Red Algae, your skin will never go hungry again. Its innovative controlled-release formulation delivers bursts of astaxanthin and barrier-strengthening ceramides all day and all night to boost skin’s health, fuel collagen and cell regeneration, and supercharge skin’s radiance. This non-greasy elixir is ideal for all skin types and all ages to stop visible skin fatigue before it turns into obvious signs of ageing.
Priced at SGD$200 per 15G bottle, this product is exclusively available at all branches of The Sloane Clinic.