Kayak Files Amended S-1 Form Ahead of Its IPO; fishbat, Social Media Marketing Agency, Analyzes the Changes

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Kayak, an online travel company, released its amended S-1 form on Monday, July 09, 2012 in anticipation of its IPO. They are offering 3.5 million shares and are anticipating a share price of between $22 and $25.

On July 12, 2012, fishbat, Inc became aware of Kayak's new amended S-1 form in anticipation of its IPO, following this news, the social media marketing agency released a statement, analyzing the most highly anticipated IPO since Facebook. Started by cofounders of Expedia, Travelocity and Orbitz in 2004 and launched commercially in 2005, Kayak is an online and mobile service that helps users to collect research and information from hundreds of other travel websites on the internet. On July 9th, 2012, Kayak tiled their amended S-1 form. Kayak had originally planned to go public in November, 2010, before pulling out due to the market conditions at the time.

As the most highly anticipated IPO in the technology or social media sector since Facebook, there is much attention being placed on Kayak. “Investors may be more hesitant than usual given Facebook’s botched IPO,” says Justin Maas, social media community manager at fishbat, a social media agency. “However, Kayak has clearer financial numbers to back itself up.”

Kayak cites a large and growing market as one of their key opportunities. As travel purchases and advertising dollars move more and more into the online realm, Kayak believes that they can capture this market. They also have loyal users; according to their amended S-1 form, “In the first three months of 2012, 75% of our query volume was generated from people who directly visited our websites or used our mobile applications, and only 10% of our query volume was generated by users referred to us from general search engines.”

Among their risks, Kayak cites the need to maintain and establish new relationships with travel suppliers and OTAs, and the ever-present threat that established search engine or airline companies may decide to build their own platforms. An official IPO date has not been set, but the market is eagerly awaiting Kayak’s next announcement.

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fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn
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