Lights, Camera, Action! Domino’s Launches Spoof Soap For Mexicano Range

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Domino’s is swapping pizza sauce for spoof soap acting with the launch of an exciting new video mini-series – Los Passiones de la Familia Verduras for the Mexicano pizza range.

Domino’s Launches Spoof Soap For Mexicano Range

Domino’s Launches Spoof Soap For Mexicano Range

Pizza delivery expert Domino’s is swapping pizza sauce for spoof soap acting with the launch of an exciting new video mini-series – Los Passiones de la Familia Verduras for the Mexicano pizza range.

Launching on Friday, July 13, 2012, the three part show sees drama and comedy with the Verduras vegetable family in Mexico. Head of the family Don Cebollo, one tough onion, agrees to let his son Chilli (a chilli) marry Consuela Tomate (a tomato) from a rival family, but all is not well in the Verduras household when an unexpected guest arrives... Follow the twists and turns in the three part series as each episode ends in an epic cliff hanger with multiple choices for fans to say what they think will happen in the next exciting installment.

The series finale will give budding video makers the chance to film their own ending for Los Passiones de la Familia Verduras and be in with the chance of winning a Nokia Lumia 800 smartphone. To help get future Steven Spielbergs going, Domino’s is producing a handy print out sheet, which will be available for download to create the key characters and props.

Animated by BAFTA winning animation director Jim Le Fevre and featuring the vocal talents of Barunka O'Shaughnessy (Coming of Age, Comedy Lab, That Mitchell & Webb Look) and Justin Edwards (Pramface, Skins, Rob Brydon Show), the witty Los Passiones de la Familia Verduras videos will also feature competition codes throughout with PS Vitas up for grabs.

Simon Wallis, sales and marketing director for Domino’s, said: “To celebrate the launch of our Mexicano range, we wanted to bring to life some of the key pizza toppings to create a fun and engaging mini-series. Los Passiones de la Familia Verduras has all the essential elements of any soap – two tormented lovers, family feuds, money and murder. We can’t wait to see what our fans come up with in their dramatic finales!”

View a teaser of Los Passiones de la Familia Verduras on Thursday by visiting Domino’s Facebook page http://www.facebook.com/DominosPizza and catch the first full episode on Friday.

Notes to Editors:
For a sneak peek of Los Passiones de la Familia Verduras, contact Domino’s Press Office.

Domino’s Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, the Republic of Ireland and Germany. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.

As at 25 March 2012, there were 732 stores in the UK, Republic of Ireland and Germany. Of these, 580 stores are in England, 49 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and six are in Germany.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk, customers in the Republic of Ireland can order online at http://www.dominos.ie and customers in Germany can order online at http://www.dominos.de. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad, Android and Windows Phone 7 apps.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr(at)dominos(dot)co.uk

Ref: DPGL/CM/674

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Claire McGill