10/20 Digital Launches as Broadband Brain Trust for Companies and Communities

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Connected Nation founder to lead new startup assembling broadband sector’s leading analysts and strategists to provide consulting and strategic support

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By leveraging a decade of success in helping communities and companies work together to solve broadband challenges, 10/20 Digital will expand access to a knowledge-driven playbook that helps communities compete and thrive in the twenty-first century.

Responding to overwhelming demand for broadband consulting services and leadership strategy, the board of Connected Nation, Inc. has announced the launch of an independent broadband consulting firm, 10/20 Digital.

10/20 Digital will provide broadband assessment, planning, and action strategies for companies, communities, and institutions seeking a more competitive approach to broadband-based growth. The company is assembling the sector’s foremost thought leaders to guide broadband service providers in navigating a shifting regulatory landscape while also supporting communities and institutions aspiring to attain and benefit from a more robust broadband network for growth and competitiveness.

Brian Mefford, Connected Nation founder and outgoing CEO, will lead the startup of 10/20 Digital. “Connected Nation leadership saw that demand for consulting services among broadband companies and forward-thinking communities was surpassing the non-profit’s mission,” stated Mefford. “We want to be responsive to the market while also maintaining the charitable mission of the non-profit. The creation of a separate entity was the best way to achieve this tandem objective.”

In addition to offering Connected Nation-branded services, including the increasingly popular Connected Nation “Connected” Community assessment portal and certification program, 10/20 Digital will deploy top industry veterans, seasoned network engineers and operators, policy analysts, GIS professionals, and economic developers who will provide a one-stop shop for ensuring a higher level of broadband readiness and competitiveness. With major shifts in the market, including Universal Service Fund reform, the establishment of a national wireless network under FirstNet, and the roll out of the FCC’s Connect2Compete initiative, industry leaders view the launch of 10/20 Digital as well-timed for those communities and companies seeking to capitalize on recent developments.

“This is a timely and appropriate response to market opportunities globally,” according to Intel Vice President and Connected Nation director John Davies. In his role leading Intel’s World Ahead program, Davies sees first-hand the opportunities made possible when communities take charge of their technology future. “With any great opportunity there are significant challenges,” says Davies. “By leveraging a decade of success in helping communities and companies work together to solve broadband challenges, 10/20 Digital will expand access to a knowledge-driven playbook that helps communities compete and thrive in the twenty-first century.”

To ensure an effective transition, the Connected Nation board has appointed Thomas Ferree as Connected Nation president and chief operations officer. Tom has previously guided Connected Nation operations and program management efforts and has led the establishment of numerous successful broadband program offices across the United States.

“Tom Ferree is exactly the right person to lead Connected Nation into the future,” stated Mefford. “Tom has been a rock for the organization during a period of high growth. He understands the needs of a wide array of clients and more importantly, he has a vision and passion for what is possible when people are connected and empowered to achieve their full potential.”

Connected Nation will continue to provide award-winning services to consumers and communities through its broad base of federal broadband grants and numerous public-private efforts at the state and local levels. As a 501(c)(3) non-profit organization, Connected Nation is a leader in bridging the digital divide for those communities and individuals who have been left behind. With active programs from Alaska to Puerto Rico, Connected Nation maintains a diverse portfolio of broadband-related programs that impact broadband availability, access, and use in a wide variety of settings.

Connected Nation as a non-profit pioneered community technology consulting before the need for such planning was widely recognized and commercialized. Now, 10/20 can help make important technology planning available to companies and to communities that need it.

More information about engaging 10/20 Digital can be found at the company’s website at http://www.1020digital.com or by e-mailing info(at)1020digital(dot)com.

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About 10/20 Digital: 10/20 Digital is dedicated to growth and innovation through the expansion and application of broadband communications technologies.
The broadband consulting firm helps people understand and exploit market shifts so communities, institutions, and companies can solve big challenges and achieve extraordinary growth.

10/20 consults with a wide range of clients in sectors ranging from government, education, healthcare, and business to create informed action and application of broadband-driven communications technology. As an independent spin-off of Connected Nation, Inc., 10/20 leverages a decade of leadership in broadband market development to help clients who are seeking to apply game-changing broadband-based strategies to achieve or sustain a leadership position. http://www.1020digital.com

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Kim Phelps
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